Incumbent banks have an incredible opportunity to remain digitally relevant and surpass their peers in the current buy-or-get-bought world of banking.
Browsing: ABA Bank Marketing Podcast
Nearly two-thirds of bank names contain one of the following words: first, national, trust, or savings. Is your bank among them? Can you do something about that?
The best way a marketing department can show its value (and the value of its individual campaigns) is through smart attribution. So what is marketing attribution, and how can you use it?
When a bank becomes invested in the financial success of its customers, it opens up numerous opportunities to help the bottom line by helping the consumer. That’s the idea behind personal financial management offerings—also known as PFM. Not only does PFM provide a service that consumers want and need, but it also gives the bank the crucial data it needs to market the right products and services to the right people.
Listen and learn the finer details of choosing the appropriate ad agency and how to navigate the working relationship.
Listen to learn about the tactics banks can use for taking a holistic approach to the customer experience.
This week, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency sort through the 20 advertising pointers outlined by “Wizard of Ads” author Roy H. Williams.
There’s a sea-change taking place in bank marketing—a shift in perspective from seeing the marketing department as an expense to supporting it as a revenue generator.
In the constant tug-of-war between loan and deposit growth, it can be easy to forget about investing in your most important resource: your brand.