Browsing: ABA Bank Marketing Podcast

Retail/Marketing

ESPN heard viewer complaints that down-marker graphics were easily confused with penalty graphics—and had the problem solved before halftime. Is your bank putting off customer service problems that could be fixed as easily?

Retail/Marketing

Disney is acting like a company doing everything it can to stay in business—throwing everything against the wall and pulling out all the stops. But Disney’s doing this while it’s successful. Why can’t you do the same for banking?

Retail/Marketing

What’s the most underrated service in banking? Cash flow management—or “treasury management,” if you prefer to be formal. Listen and learn about the benefits of leading the marketing conversation with cash flow. 

Retail/Marketing

The best way a marketing department can show its value (and the value of its individual campaigns) is through smart attribution. So what is marketing attribution, and how can you use it?

Retail/Marketing

When a bank becomes invested in the financial success of its customers, it opens up numerous opportunities to help the bottom line by helping the consumer. That’s the idea behind personal financial management offerings—also known as PFM. Not only does PFM provide a service that consumers want and need, but it also gives the bank the crucial data it needs to market the right products and services to the right people.

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