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Browsing: ABA Bank Marketing Podcast
And why do companies need so much data?
We also discuss the recent hacking news, managing your brand, and a variety of other topics.
Is it still better to have your own uniquely branded checking account? And if you think bank names are similar, hold my free toaster.
Bank naming is definitely a state of mind and that state of mind is too often to be just like everyone else.
They can be great for building loyalty and creating deep ties with your customers … if done properly, and certain perils avoided.
Changes we have seen in the past year have inspired new possibilities and marketers can turn those into actions.
Use text when it can be one-to-one and provide relevant, personal information. Otherwise, just say no.
Structuring content and audience strategy to work together while nurturing your community of followers will help marketers meet the new challenges they face.