Beyond a name and a logo, knowing your key benefit and then communicating it to your current and future clients will only strengthen your brand and your brand promise.
Browsing: ABA Bank Marketing Podcast
Here are some tips both for job seekers and for those looking to hire.
Now is a great time to seriously consider modernizing your bank’s marketing plan.
Marketers can lead the way through these challenging and rapidly changing times by showing empathy and helping banks better tell their own stories.
Always be on the hunt for new knowledge from meetings and mentors, to absorb thoughts, ideas and tactics from other creatives, and from industries outside of banking as well.
In a risk-averse industry, how do bank marketers approach delivering creative that stands out?
Protecting the images representing your bank is a crucial task for marketers.
My hope for the financial industry is that we all intentionally make space for everybody. Especially when they’re a little different.
Help your bankers start a blog, vlog or a podcast. Show them how to how to use these tools and others to engage as experts in their field and community.
How your bank approaches the challenge of staying digital-forward and human-centric at the same time may determine the banking winners and losers in a post-COVID economy.