ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
ADVERTISEMENT
Home Retail and Marketing

Marketing Money Podcast: Journeying Through the Customer Journey

December 3, 2021
Reading Time: 2 mins read
Marketing Money Podcast: Journeying Through the Customer Journey

By John Oxford 

The customer journey. Has there ever been a phrase with more emphasis in the bank-marketing world? Bank marketers and vendor partners often spend more time trying to define what their organization’s journey is, how to make it more efficient and how to monetize than is probably necessary.

The issue we see is that banks often try to make it the “what the bank wants the customer to do journey,” versus the reality that customers will choose how they want to bank. We believe high service and high performing banks should be able to and must meet customers where they want to be met, and this will help to grow deeper relationships.

In this week’s Marketing Money Podcast, Josh Mabus of the Mabus Agency and I break down:

  1. What exactly is the customer journey?
  2. Why you must remember it is the customer’s journey, not your bank’s.
  3. How technology has affected the expectations of the customer journey.
  4. What technologies might be over-rated in the customer experience with your bank?
  5. Is there a way to pay for Facebook Ads without a credit card?

If you have topics you would like discussed on a future podcast, drop us an email at https://marketingmoneypodcast.com/contact/.

John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.

ADVERTISEMENT
Tags: ABA Bank Marketing PodcastCustomer experienceCustomer journeyCX technologySocial mediaTechnology
ShareTweetPin

Related Posts

Using Artificial Intelligence to Make Sense of Mountains of Data

Three myths about AI in banking

Technology
July 3, 2025

Common myths and misperceptions might confuse about what to expect and misdirect investment and efforts.

Chair’s View: Celebrating a century of giving back

Chair’s View: Celebrating a century of giving back

Community Banking
July 1, 2025

Not only do we celebrate the 150th anniversary of our organization, we also commemorate an important milestone for the ABA Foundation.

Fighting fraud on the frontline

Fighting fraud on the frontline

Compliance and Risk
June 30, 2025

Customer inquiries and complaints are important tools for detecting scams, but structural barriers in the bank may prevent them from being fully utilized.

Marketing Money Podcast: You don’t need a bigger budget — you need a better plan

Retail and Marketing
June 27, 2025

What matters most in bank marketing. And understanding how to deal with common obstacles.

Proposed rule would require verification system for Treasury checks

Podcast: Inside ABA’s new Treasury Check Verification System API

ABA Banking Journal Podcast
June 25, 2025

ABA's new Treasury Check Verification System platform is live. ABA anti-fraud experts Paul Benda and Hannah Ibberson discuss the platform and how banks can put it to use.

Marketing automation drives value for bank marketers

Retail and Marketing
June 23, 2025

Automation can assist bank marketers with lead analysis, scoring and pipeline reporting when built into a bank's CRM or automation platform.

NEWSBYTES

Mortgage rates rise

July 10, 2025

Fed seeks public input on large bank rating system revision

July 10, 2025

Senate confirms Gould as comptroller of the currency

July 10, 2025

SPONSORED CONTENT

Navigating Disruption in Ag Lending – Why Tariffs Are Just the Tip of the Iceberg

Navigating Disruption in Ag Lending – Why Tariffs Are Just the Tip of the Iceberg

July 1, 2025
AI Compliance and Regulation: What Financial Institutions Need to Know

Unlocking Deposit Growth: How Financial Institutions Can Activate Data for Precision Cross-Sell

June 1, 2025
Choosing the Right Account Opening Platform: 10 Key Considerations for Long-Term Success

Choosing the Right Account Opening Platform: 10 Key Considerations for Long-Term Success

April 25, 2025
Outsourcing: Getting to Go/No-Go

Outsourcing: Getting to Go/No-Go

April 5, 2025

PODCASTS

Breaking down the bank-related provisions in the big budget bill

July 10, 2025

Podcast: Inside ABA’s new Treasury Check Verification System API

June 25, 2025

Podcast: Staying close to clients amid tariff-driven volatility

June 18, 2025
ADVERTISEMENT

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2025 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2025 American Bankers Association. All rights reserved.