By John OxfordWe are looking forward to next week’s virtual ABA Bank Marketing Conference, set for Monday and Tuesday. Both Josh Mabus and I have attended this conference for more than 10 years running, and we always come away with a new idea or two. Although due to COVID-19 the conference is again being held virtually, there are plenty of great sessions being offered. During this week’s Marketing Money Podcast, we discuss a few of the topics and issues to be addressed during the conference–as well as engage in our usual pop culture banter.
A few specifics we cover during the conference preview podcast include:
- A preview of some of the session topics.
- Digital banking and the customer journey that is not your choice.
- How Redbox video rentals and the airline industry relate to banking.
- Very important advice on sending back your old iPhone for a new one.
If you have topics you would like discussed on a future podcast, drop us an email at https://marketingmoneypodcast.com/contact/, and again, please join us at the virtual ABA Bank Marketing conference. There is still plenty of time to register.