Filling the financial knowledge gap
From in-school branches to new partnerships, how community banks are rewriting the script on financial education in schools.
Browsing: Retail and Marketing
For bank marketers, digital media increasingly leads budget priorities
U.S. banks’ digital ad spend reached over $13 billion in 2022, up more than 20 percent from 2021.
Banks turn to college athletes for marketing wins
Not just March madness: Rule changes bring new opportunities to connect to customers and new audiences via multiple sports
Marketing Money Podcast: The promise of persona marketing
Using personas offers the promise of finding that target client and approaching customers to meet their individual challenges.
These four banks excel at creating employer brands
When it comes to retaining top talent, marketers can lead their banks to new purpose-filled frontiers.
How social selling can build trust in the financial advisor-client relationship
Trust hinges on authentic relationships. Today’s investors want to work with real people who connect with them on a human level.
Why video is an especially potent tactic for bank marketers
Video content consistently has higher engagement rates than still images.
Marketing Money Podcast: What’s Your Return?
How can you really know if your marketing strategy is effective?
Everything speaks: a holistic approach to branding
‘At the end of the day, everyone needs a core value that they can stand behind. That’s what the brand brings to the table.’
What bank marketers need to know about cryptocurrency
Crypto is still an outlier in the product line for many banks. But a few have made big commitments.