Playing the Long Game
For bank marketers in the COVID-19 crisis, the objective is clear: Keep your eyes on the prize.
Browsing: Retail and Marketing
Draft Libor Transition Language Released for Variable-Rate Private Student Loans
The Alternative Reference Rates Committee today issued a consultation on draft fallback language for variable-rate private student loans that reference the U.S. dollar London Interbank Offer Rate.
Internal Branding: Banking’s Secret Weapon
Branding goes beyond advertising and signage. Don’t neglect how your physical spaces shape your customer experience.
Five Social Media Moves Banks Can Make in the COVID-19 Crisis
Banks should act immediately to ensure their social media strategies are updated, actively managed and supportive of customer needs.
Coronavirus Response: Common Practices for Community Banks
Nuts-and-bolts strategies to help banks respond to the coronavirus pandemic
A Marketing Game Plan for COVID-19
Whether you’re working from home or holding down the fort at the bank, here are five tips for marketers in the new world of the coronavirus.
ABA Data Bank: What Consumers Want to Hear about from Their Banks
Consumers are increasingly worried about how the COVID-19 pandemic will affect their finances. Here’s what they want to hear about from their banks.
Despite Slow Pace of Adoption, Banks Are Interested in ITMs
Although ITMs are no longer novel, overall adoption in the industry remains cautious. But with six in 10 non-ITM-using banks researching or considering the technology, ITMs may become an increasingly common component in bank delivery networks.
How Banks Can Boost Engagement and Get More Reach on Social Media
When it comes to increasing your social engagement, simple and authentic communication that comes from real people is key.
Why Simple Brand Messaging Still Wins
Simple brand messaging works. It will work for your bank; you just have to find your brand message and drive it home.