From simplified 10-step online account openings, to value-added robo-advising, to “certified digital bankers,” OceanFirst Bank delivers a new community banking experience.
Browsing: Retail and Marketing
The 2019 State of Social Media in Banking report provides a detailed status on where banks stand—what’s changed in recent years and what banks wish they could do better on social media.
Just as the aim of rebranding is to express a bank’s unique positioning, each bank will have its own approach to selecting a partner. Still, there are some broad similarities.
An entrepreneurial culture, an excitement about problem-solving and an insistence on moving quickly explains why Leader Bank continues to grow.
Banks have something interesting to say, and visual storytelling is the most reliable way to land a compelling and memorable message with the audiences who matter most.
Take time to look at what happens when your customers are waiting. With a little planning, you’ll set the stage for deepening relationships by adding more value and opening more accounts.
By choosing to focus on your bank’s identity, you set yourself apart and become more visible and credible within the financial industry.
The ABA Bank Marketing Conference serves as a barometer for the coming year in bank marketing. Listen and learn to the Marketing Money Podcast recap.
While it’s nothing to be lightly entered into, rebranding isn’t n a process to avoid, either. But it does require the full support and commitment of leadership.
In keynote remarks last night at the St. Louis Fed’s community banking research conference, bank CEO Julieann Thurlow outlined Massachusetts-based Reading Cooperative Bank’s innovation journey and how it improved financial inclusion in the communities it serves.