ABA Data Bank: Banks Among Top Three as Source for Financial Information
Younger generations are more likely to turn to friends and family for info.
Browsing: Retail/Marketing
Create More Engaging Facebook Content
Your younger customers are ready to respond to your content on social media—if it’s done right. To relay your message in the best way possible, read on and learn proven tips on how to create high-performing content on Facebook.
Compliance Letters as a Marketing Tool
How you handle a regulatory mailing can reveal quite a lot about your organization. Consider these thoughts when you’re facing your next compliance communications challenge.
How and Why to Start a Blog on Your Bank’s Website
Adding a blog to your bank’s website is a relatively easy and cost-effective way to up your content marketing game and generate more inbound leads to your website.
What Can Banks Learn from ESPN?
ESPN heard viewer complaints that down-marker graphics were easily confused with penalty graphics—and had the problem solved before halftime. Is your bank putting off customer service problems that could be fixed as easily?
Traditional and Digital Marketing Duke It Out
In bank marketing departments all over the country, a longstanding debate rages on over the use of digital versus traditional marketing. Often enough, it’s framed in existential terms: Can the bank survive if it doesn’t adapt to a changing marketplace? By the same token, can it survive if it abandons the marketing approaches that have always delivered results?
Social Media that Matters
Breaking through the clutter of online platforms to attract and maintain a social media audience is no easy task—and banks must be prepared to adapt their strategies to be successful.
Cast Your Votes Now!
Online voting is now open in the ABA Bank Marketing Video Awards. Your votes will determine the Marketers’ Choice award winner.
ABA Data Bank: Consumers’ Positive Opinion of Banking Industry Reaches 12-Year High
In a recent Gallup poll, 50% of consumers rated the banking industry positively, and 16% rated it very positively, the highest level recorded.
Power Up Your Advisory Board ROI
Many bankers recruit a team of local business people and prominent citizens to serve on an advisory board. While an advisory board isn’t typically a policy-making body, like the bank’s board of directors, it does serve vital functions. Here are five ways to better educate and engage them so your investment pays dividends.