Marketing Money Podcast: Protecting the Brand During Crisis Communications Challenges
In the social media universe, the truth always comes out.
Browsing: Retail and Marketing
Three Steps to Increasing Mortgage Sales
Mortgage loan officers can leverage social media marketing to build better customer relationships.
Morning Consult Poll: Banks Get Top Approval Ratings from Consumers
Nine in 10 Americans with a bank account say they are satisfied or very satisfied with their primary bank, according to the results of a new Morning Consult survey released today during the American Bankers Association Annual Convention in Tampa, Florida.
Targeting Generational Profiles for Effective Bank Fraud Prevention
Fraudsters are leveraging many financial institutions’ own generation-targeted marketing schemes and product offerings to target widely different groups of consumers.
How to Improve Conversion Rates on Your Bank’s Website
Using Google Optimize experiments is a great way to perform a soft test of your website changes before implementing them across your site.
Bank Branch Distance Stable Amid Consolidation, New Fed Report Finds
Over the past 20 years, the location of the nearest full-service bank branch for urban consumers has remained stable at 1.5 miles and has improved for rural customers, falling from 4.6 miles to 4.3 miles, despite an increase in bank consolidation, according to a new report from the Federal Reserve Bank of Cleveland.
ABA Bank Marketing Podcast: Inspiring Your Bank’s Clients to Use Mobile Check Deposit
John and Josh discuss ideas and trends from last week’s ABA Bank Marketing Conference, among other hot topics across the culture.
How Community Banks Survived the COVID Pandemic
CEO survey reveals banks’ resilience, commitment to employees and communities
ABA Brand Slam Awards: Fortifi Bank’s Web Redesign
Creating an experience that speaks to and solves problems rather than just lists products and services.
Podcast: Inside a Community Bank’s ESG Strategy
On the latest episode the ABA Banking Journal Podcast, Berkshire Bank President and CEO Nitin Mhatre discusss Berkshire Bank’s “BEST Community Comeback,” a new $5 billion ESG-focused initiative at the Massachusetts-based midsize community bank.