Browsing: Retail and Marketing
Tips on what it takes to become a conference speaker and what makes a great or not-so-great experience for both the speaker and the conference audience.
Santander Bank is helping to bring awareness to domestic abuse. In particular, the bank is helping victims to overcome two daunting obstacles that can often prevent victims from leaving an abusive situation: learning about finances and establishing their own credit history.
Done right, mystery shopping can be an invaluable tool for tightening up your retail operations, product line, brand promise—even your compliance. So why does the thought of it strike fear and loathing in the hearts of so many bank staff?
It can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in the age of traditional marketing. There are myriad choices, many with confusing acronyms. How do all these pieces fit together—or do they? And where do you start?
In navigating sweeping changes, farm business IQ is the common denominator for producer success. And that’s an opportunity for ag bankers to team up with customers as their trusted advisers.
An old-school idea—classroom instruction—provides a quick route for bankers to establishing a reputation as the place for financial guidance.
Social selling—the practice of employees sharing branded bank content with their social networks—is an incredibly cost-effective marketing tool when compared to traditional advertising efforts.
Six in 10 Americans told Gallup they are better off financially than they were a year ago.