Digital statement delivery can be a key to successful marketing strategy
As more customers move their financial experiences online, banks have a great opportunity to inspire use of digital statements.
Browsing: Retail and Marketing
Customer success managers: Keys to millennial business owner loyalty
Business owners have complicated financial needs. There is no one better suited to help small business customers successfully use bank products than bankers.
Marketing Money Podcast: What “tipping creep” can mean for banks
Tipping has long been a mainstay in American dining culture. Recently, it has expanded into…
New Google Analytics 4 privacy controls help banks remain compliant
Balancing user privacy and convenience is full of tradeoffs, but GA4 makes it easier than ever to find the right mix based on your customers’ desires and local regulations.
These banks effectively tell their ESG stories
Regardless of where your bank stands on environment, social or governance-related policies, banks have good stories to tell investors who care about ESG—and telling those stories may help with regulatory compliance.
Digital strategies to show boomers they matter
Keeping boomers as a key focus for customer engagement efforts should be a no brainer. What does that entail for banks?
ABA survey: Three trends driving change in bank marketing
With increased focus on analytics, technology, partnering with outside firms and other evolutions, banks are marketing for a new age.
Marketing Money Podcast: The hateful eight of campaigns
Do your campaigns fall victim to any of bank marketing’s most-common woes?
The value of competitor social media analysis
You may be watching your own social media analytics. But do you know how rival banks’ marketing materials are resonating?
The power of customer segmentation insights
Segmentation analysis of your customers—and understanding what matters most to them—will allow you to develop targeted products, services and sales strategies.