While the implementation phase could be the most complicated part of the rebranding process, it also offers great opportunities. Some of them your bank may not have even considered when it made the decision to rebrand.
Browsing: Retail and Marketing
Nearly 15% of Americans—more than 34 million people—are serving as caregivers for adults over 50. In November, recognized as National Family Caregiver Month, the ABA Banking Journal Podcast examines how banks can support caregivers in their mission while protecting the privacy and safety of the bank customers receiving care.
Brief sketches of the five generations that banks are most likely work with right now, along with what each are likely to expect of their communications from your organization.
Act like a brand and not a bank in finding your brand message. Take advantage of the channels available to your content. Take some compliance-approved risks to set yourself apart from that homogeneous First Community State Trust Bank on the nearest street corner.
How today’s banks can build a tech culture that’s a catalyst for growth, yet keeps customers at the center of the banking experience.
Washington Federal — a $16.4 billion regional institution based in Seattle — had a problem: many in the general public didn’t realize exactly what it did.
With AI, banks of any size can deliver curated customer experiences.
New ABA/Morning Consult survey data shows that consumers trust banks most to keep their personal information safe.
The risks are real, but trepidation about digital compliance and etiquette shouldn’t keep banks on the sidelines. Social media can present limitless moments for connection and engagement with a brand.
Eighty-two percent of consumers are less likely to consider switching banks once they become accustomed to their bank’s digital banking services, according to a study released today by Iselin, N.J.-based Provident Bank.