A smart investment: Extending ESG values to customer service
With the right training and tools, contact centers can be a central element of a bank’s strategy to affirm its commitment to ESG and build customer loyalty and trust.
Browsing: Retail and Marketing
Maximizing the impact of data analytics for bank marketers
Bank marketers have come a long way, according to a recent ABA survey, with the majority comfortable using data to make decisions.
Marketing Money Podcast: 2022 ABA Bank Marketing Conference Preview—Part 2
This is part 2 of the Marketing Money Podcast’s breakdown of the 2022 ABA Bank Marketing Conference.
Podcast: How #BanksNeverAskThat helps protect bank clients against fraud
The latest incarnation of ABA’s award-winning #BanksNeverAskThat anti-phishing campaign returns in October. The season premiere of the ABA Banking Journal Podcast features a banker’s perspective on participating in the campaign and a sneak preview of new creative.
How to turn your bank’s website into a lead generation engine
If your website traffic is lacking, consider adding personalized, interactive content that supplements your SEO strategy.
Marketing Money Podcast: 2022 ABA Bank Marketing Conference Preview
Josh Mabus and John Oxford break down the different learning opportunities as well as share some travel tips for Denver.
Q & A: Eric Cook on rapid change in bank marketing
As data has become more abundant and useful, the result is “a steep learning curve that bank marketers are facing.”
Marketing’s role in data analytics
Survey findings reveal that marketers play a key role in the data strategy of their banks and that bank marketers see an opportunity for their institutions to improve data’s use.
What does omnichannel marketing look like for banks?
By using technology to their advantage, banks can target a multitude of audiences, allowing for greater reach and more conversions.
Thinking premium
What does coffee have to do with creating a better banking UX?