With the right training and tools, contact centers can be a central element of a bank’s strategy to affirm its commitment to ESG and build customer loyalty and trust.
Browsing: Retail and Marketing
Bank marketers have come a long way, according to a recent ABA survey, with the majority comfortable using data to make decisions.
This is part 2 of the Marketing Money Podcast’s breakdown of the 2022 ABA Bank Marketing Conference.
The latest incarnation of ABA’s award-winning #BanksNeverAskThat anti-phishing campaign returns in October. The season premiere of the ABA Banking Journal Podcast features a banker’s perspective on participating in the campaign and a sneak preview of new creative.
If your website traffic is lacking, consider adding personalized, interactive content that supplements your SEO strategy.
Josh Mabus and John Oxford break down the different learning opportunities as well as share some travel tips for Denver.
As data has become more abundant and useful, the result is “a steep learning curve that bank marketers are facing.”
Survey findings reveal that marketers play a key role in the data strategy of their banks and that bank marketers see an opportunity for their institutions to improve data’s use.
By using technology to their advantage, banks can target a multitude of audiences, allowing for greater reach and more conversions.