Younger generations are more likely to turn to friends and family for info.
Your younger customers are ready to respond to your content on social media—if it’s done right. To relay your message in the best way possible, read on and learn proven tips on how to create high-performing content on Facebook.
How you handle a regulatory mailing can reveal quite a lot about your organization. Consider these thoughts when you’re facing your next compliance communications challenge.
Adding a blog to your bank’s website is a relatively easy and cost-effective way to up your content marketing game and generate more inbound leads to your website.
ESPN heard viewer complaints that down-marker graphics were easily confused with penalty graphics—and had the problem solved before halftime. Is your bank putting off customer service problems that could be fixed as easily?
In bank marketing departments all over the country, a longstanding debate rages on over the use of digital versus traditional marketing. Often enough, it’s framed in existential terms: Can the bank survive if it doesn’t adapt to a changing marketplace? By the same token, can it survive if it abandons the marketing approaches that have always delivered results?
Breaking through the clutter of online platforms to attract and maintain a social media audience is no easy task—and banks must be prepared to adapt their strategies to be successful.
Online voting is now open in the ABA Bank Marketing Video Awards. Your votes will determine the Marketers’ Choice award winner.
In a recent Gallup poll, 50% of consumers rated the banking industry positively, and 16% rated it very positively, the highest level recorded.
Many bankers recruit a team of local business people and prominent citizens to serve on an advisory board. While an advisory board isn’t typically a policy-making body, like the bank’s board of directors, it does serve vital functions. Here are five ways to better educate and engage them so your investment pays dividends.