Survey: Community Banks Keeping Branches Open
Community banks are keeping bank branches open, with 84% responding to a recent survey that they have not closed a single branch in the past 12 months.
Browsing: Retail and Marketing
Chatbots: Changing the Face of Customer Engagement
Chatbots can help banks automate customer interactions, especially when it comes to basic or routine tasks, like resetting a password for an online banking account or transferring funds between accounts.
Bank Tech Trends for 2022
Banks that embrace innovation and harness the power of data and new technology—while remaining focused on customer service basics—will be well-positioned for future growth and resilience.
How Segmentation Drives Effective Marketing Strategy for Banks
Targeted marketing strategies have the potential to achieve big success in customer retention and acquisition.
Marketing Money Podcast: Looking Ahead to a New Year and New Trends in Bank Marketing
Our fearless duo discusses predictions for 2022 from a fellow ABA Bank Marketing contributor.
Podcast: The Community Bank Digital Transformation Roadmap for 2022
What’s on the community bank roadmap for digital process improvement in 2022? On the latest episode of the ABA Banking Journal Podcast, Chris Bailey lifts the curtain on his bank’s investments in digital signature management, conversational capabilities and client business optimization.
What’s On the Way for Bank Marketers in 2022
Four themes will be at the forefront: Growth, loans, digital and measurement.
The Right Way to Develop Lasting Partnerships with Fintech Firms
Focus on the products and services you do best and look for opportunities to leverage technology to enhance customer experience.
J.D. Power: Capital One Receives Top Customer Rating Among Nationwide Banks
Capital One received the highest customer satisfaction rating for the second year in a row among eight nationwide banks, scoring 692 out of 1,000 (up from 688 in 2020), according to a new J.D. Power study released today.
Marketing Money Podcast: Deciding How to Deploy Your Marketing Dollars
How do you know if you should further develop your digital products or spend more on new locations and employees?