Enhancing banks’ digital sales capabilities, increasing digital product origination and facilitating those cross-sell journeys to customers are the most effective paths to increased ROI.
Browsing: Retail and Marketing
Even before the pandemic, most households were skating on thin financial ice.
While the coronavirus pandemic has accelerated digital banking and deposit-taking, outdated laws stand in the way of a modern regulatory treatment of deposits, ABA President and CEO Rob Nichols wrote in an American Banker op-ed today.
Marketers can lead the way through these challenging and rapidly changing times by showing empathy and helping banks better tell their own stories.
Marketers and compliance teams need to work together to ensure success.
As consumer expectations expand to include an anywhere, anytime, any-device type of mindset, multichannel support and interactive communication features become increasingly important.
The lessons learned from the past six months can help us build stronger workforces, better brands and banks that are more resilient for years to come.
Always be on the hunt for new knowledge from meetings and mentors, to absorb thoughts, ideas and tactics from other creatives, and from industries outside of banking as well.
With the World Health Organization’s recent recognition of evidence that the novel coronavirus can be aerosolized in particles that remain in the air for long periods over long distances, how do banks need to adjust their COVID-19 risk mitigation procedures?