By looking at recent alternative banking announcements, banks can learn a few things that will help them take their commercial banking to the next level.
Browsing: Retail and Marketing
ABA Bank Marketing presents a five-part series based on its exclusive 2019 report, The State of Social Media in Banking.
“When you think about what’s happening in America, there’s a bifurcation that’s happening,” says Orvin Kimbrough. “You have more and more people pushing to the upper echelons of economic continuum, and you have many more who are pushing to the lower end, and the middle group is being squeezed.”
If the primary goal of the social media program is community goodwill and brand awareness, success can be fairly measured on how many people respond positively and like and share your content.
The key to digital marketing is to remain focused on your business objectives, start small, experiment and build out a program—in concert with your traditional programs—to see what works best in your markets with your target segments.
Now that the famed Apple Card has been in the market for nearly 10 months, what can we learn from Apple’s foray into the banking—or more specifically, the credit card space?
As banking becomes ever more technology-driven, many banks are shifting from a mindset that puts big tech projects off to one side to one that embraces ongoing innovation, development and deployment. Regions Bank exemplifies the latter mindset.
Nearly every bank says it wants to attract more millennial customers. Yet many bankers are going about it the old way—by making assumptions and generalizations about what this audience wants and needs.
As ATM withdrawals decline in number, the average transaction value has gone up.