Browsing: Retail/Marketing

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Your younger customers are ready to respond to your content on social media—if it’s done right. To relay your message in the best way possible, read on and learn proven tips on how to create high-performing content on Facebook.

Retail/Marketing

ESPN heard viewer complaints that down-marker graphics were easily confused with penalty graphics—and had the problem solved before halftime. Is your bank putting off customer service problems that could be fixed as easily?

Retail/Marketing

In bank marketing departments all over the country, a longstanding debate rages on over the use of digital versus traditional marketing. Often enough, it’s framed in existential terms: Can the bank survive if it doesn’t adapt to a changing marketplace? By the same token, can it survive if it abandons the marketing approaches that have always delivered results?

Retail/Marketing

Breaking through the clutter of online platforms to attract and maintain a social media audience is no easy task—and banks must be prepared to adapt their strategies to be successful.

Retail/Marketing

Online voting is now open in the ABA Bank Marketing Video Awards. Your votes will determine the Marketers’ Choice award winner.

Retail/Marketing

Many bankers recruit a team of local business people and prominent citizens to serve on an advisory board. While an advisory board isn’t typically a policy-making body, like the bank’s board of directors, it does serve vital functions. Here are five ways to better educate and engage them so your investment pays dividends.

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