Browsing: Retail and Marketing
Becoming a Better Conference Presenter
Tips on what it takes to become a conference speaker and what makes a great or not-so-great experience for both the speaker and the conference audience.
Walking ‘In Someone Else’s Shoes’
Santander Bank is helping to bring awareness to domestic abuse. In particular, the bank is helping victims to overcome two daunting obstacles that can often prevent victims from leaving an abusive situation: learning about finances and establishing their own credit history.
Who’s Afraid of the Big, Bad Mystery Shopper?
Done right, mystery shopping can be an invaluable tool for tightening up your retail operations, product line, brand promise—even your compliance. So why does the thought of it strike fear and loathing in the hearts of so many bank staff?
How To Dive Into Digital Marketing
It can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in the age of traditional marketing. There are myriad choices, many with confusing acronyms. How do all these pieces fit together—or do they? And where do you start?
Helping Your Ag Customers Improve Their Farm Business IQ
In navigating sweeping changes, farm business IQ is the common denominator for producer success. And that’s an opportunity for ag bankers to team up with customers as their trusted advisers.
Bankers Who Can, Teach
An old-school idea—classroom instruction—provides a quick route for bankers to establishing a reputation as the place for financial guidance.
3 Questions to Ask When Measuring Social Return
Social selling—the practice of employees sharing branded bank content with their social networks—is an incredibly cost-effective marketing tool when compared to traditional advertising efforts.
ABA Data Bank: Consumers’ Optimism About Their Finances Reaches 30-Year High
Six in 10 Americans told Gallup they are better off financially than they were a year ago.
How Are You Dealing with Business Cards?
Business cards–overrated, 3.5 x 2-inch pieces of paper–take up way more bandwidth for marketers than they could ever be worth.