Bank Marketing Podcast: Five Fundamentals That Matter Most
And: Who do so many Americans hate budgeting?
Browsing: ABA Bank Marketing Podcast
Bank Marketing Podcast: What are the best ways to hire both new and seasoned marketers?
Have an idea for a future podcast? Here is how to drop us a line.
Bank Marketing Podcast: Is the customer journey now more digital than in-person?
And why do companies need so much data?
Bank Marketing Podcast: When Social Media Ads Appear Near Controversial Discussions
We also discuss the recent hacking news, managing your brand, and a variety of other topics.
Bank Marketing Podcast: The Traps of Product Naming
Is it still better to have your own uniquely branded checking account? And if you think bank names are similar, hold my free toaster.
One Very Clear Branding Opportunity for Banks
Bank naming is definitely a state of mind and that state of mind is too often to be just like everyone else.
Bank Marketing Podcast: Rewards Programs Can Have Big Impact On Your Brand
They can be great for building loyalty and creating deep ties with your customers … if done properly, and certain perils avoided.
Bank Marketing Podcast: Moving Some Wants to Realities
Changes we have seen in the past year have inspired new possibilities and marketers can turn those into actions.
When Should Bank Marketers Text Clients? (Hint: Not Often)
Use text when it can be one-to-one and provide relevant, personal information. Otherwise, just say no.
The Bank Marketing Social Media Imperative: Building an Engaged Audience
Structuring content and audience strategy to work together while nurturing your community of followers will help marketers meet the new challenges they face.