Browsing: Advocacy

Policy

It’s our job to see that elected officials understand the important role banks play in the economy—and in the day-to-day lives of their customers.

Community Banking

Whether it’s buying a mortgage division in 2009 or building a diversified product set in an age of nichification, community bank CEO Luanne Cundiff zigs when pundits say to zag.

Newsbytes

As the 2020 election cycle gears up, an article today in the Wall Street Journal (subscription required) highlighted ABA’s political engagement efforts, including the association’s plans to spend more than $10 million in support of pro-banking congressional candidates from both parties.

Retail and Marketing

given the fierce competition to attract and retain bank customers, what do you do to differentiate yourself? Positioning yourself as a customer advocate is one important way. You can say you have your customers’ best interests at heart, but what can you do to put teeth into that claim?

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