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Home ABA Banking Journal Podcast

Podcast: Why branches are top priority for PNC

October 23, 2025
Reading Time: 1 min read
Podcast: Why branches are top priority for PNC

A PNC Bank branch in Denver.

PNC Bank is the nation’s eighth-largest bank by assets and the sixth-largest by deposits, but it ranks fourth in the number of physical branches. In a time when many banks are streamlining their in-person service locations, why has PNC doubled down on branches? On the latest episode of the ABA Banking Journal Podcast, PNC executive Jeff Martinez explores:

  • The role of branches in marketing and account acquisition, particularly business accounts.
  • PNC’s strategy of combining organic growth and M&A (most recently in Colorado with FirstBank).
  • Professional opportunities created for bank employees through the in-person delivery network.
  • The role of personal touches — down to thank-you notes and branded umbrellas — in reinforcing the bank brand through the client experience.

This episode is presented by Agri-Access.

  • Click here to download the episode if you can’t see the player above.

In this episode

Jeff Martinez
Head of Branch Banking
PNC Bank

Tags: Bank branchesBrandingCareers in bankingCustomer acquisitionCustomer experienceMergers and acquisitionsRetail bankingUniversal banker
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