“Customer experience is really the only durable or sustainable differentiator in our industry,” says Rodney Shepard, who was recently promoted to be Arvest Bank’s first-ever chief customer experience officer.
Listen to learn about the tactics banks can use for taking a holistic approach to the customer experience.
What does it look like when bankers show the same interest in the customer’s financial well-being that a friend would?
The future is exciting for the bank marketer who is willing to take on the challenge of an expanded leadership role.
The chairman and CTO of a small, century-old community bank shares the how’s and why’s of bringing machine learning, AI and APIs to banks of every type.
The case for adopting a progressive digital approach.
By Anthony Burnett
A Marketing Money Podcast
By Kathleen Craig
By Phil Seward