“We just never felt like we wanted to join that rhetoric of sameness,” Tim Marshall says of his marketing approach at Bank of Ann Arbor.
Browsing: Customer experience
When was the last time you walked in your customer’s shoes? Five simple lessons many bankers may have forgotten that will improve your customer experience tomorrow.
Practical tips from two chief experience officers on designing a user-friendly digital onboarding process.
If you’re working to build your retail business, you have a lot in common with many companies in the malls and shopping centers. There’s more competition than ever from across the street and across the globe. The successful retailers are innovating, building their brands and creating special promotions that make lifelong, loyal customers.
On the latest episode of the ABA Banking Journal Podcast, CEO Brad Paige talks about “the first security enhancement that we’ve done that actually improved the customer experience.” The enhancement: digital voice authentication.
Perspectives from core providers on where the financial customer experience is heading.
“Customer experience is really the only durable or sustainable differentiator in our industry,” says Rodney Shepard, who was recently promoted to be Arvest Bank’s first-ever chief customer experience officer.
Listen to learn about the tactics banks can use for taking a holistic approach to the customer experience.
What does it look like when bankers show the same interest in the customer’s financial well-being that a friend would?