When loan officers use social media to educate, clear up confusion and offer guidance, they can be a source for good in difficult times while also building trust and closing more deals.
Enhancing banks’ digital sales capabilities, increasing digital product origination and facilitating those cross-sell journeys to customers are the most effective paths to increased ROI.
A new ABA research study determines how banks are now managing social media in 2019—what they’re doing right and what obstacles still persist.
You look at a product online, maybe you add it to your shopping cart, but then decide to leave the site without checking out. Be prepared for that shopping cart to follow you. Everywhere. For days, or even weeks. That’s retargeting at its finest—and done well, it can be incredibly effective at driving conversions.
By Anthony Iannarino
By Libby Bierman
A Marketing Money Podcast
Video interview with Joe Sullivan
By Chris Nichols
By Mike Sells