Bankers said that their customer experience investments focus more on product-specific messaging and customer acquisition.
Browsing: Customer acquisition
Segmentation analysis of your customers—and understanding what matters most to them—will allow you to develop targeted products, services and sales strategies.
With transactional data, banks can make borrowing smarter and better serve more customers.
APIs: Enabling the Hybrid Banking Experience to Boost Customer Acquisition and Upgrade Internal Efficiency
“They give you the ability to enter different markets or partner with different companies, providing a funnel for new customers.”
Banks can become less reliant on third-party lead aggregators and reduce their cost of acquisition by better using what they already know.
Voting and bank marketing are similar as healthy voting makes for stronger democracies and healthy banking makes for stronger commerce and a stronger economy.
Cash incentives work, but building your brand remains the long-term imperative.
When loan officers use social media to educate, clear up confusion and offer guidance, they can be a source for good in difficult times while also building trust and closing more deals.
Enhancing banks’ digital sales capabilities, increasing digital product origination and facilitating those cross-sell journeys to customers are the most effective paths to increased ROI.