New survey highlights importance of CRM in martech toolbox
Marketing automation, analytics and data platforms, and AI-powered marketing tools have increased substantially.
Marketing automation, analytics and data platforms, and AI-powered marketing tools have increased substantially.
It assists sales teams in articulating a selling proposition in language that is relevant and compelling.
Understanding the changing reality of just what is a checking account anymore, and that different customers are trying to solve ...
Marketers' top objective: deposit growth, fueled by new customer acquisition, deepening existing customer relationships and improved retention.
An approach that not only addresses challenges of access to capital for underserved communities, but one that also builds a ...
Whether working with an internal team or an external bank marketing agency, always insist on starting with a brief before ...
A well-constructed plan that is shared across the entire organization is a necessary starting point.
‘We are transforming our marketing organization to prioritize targeted data-driven customer acquisition and lead generation programs.’
Agility and flexibility will be key as marketing teams allocate their resources to contribute to their institutions’ growth in meaningful ...
Bankers said that their customer experience investments focus more on product-specific messaging and customer acquisition.
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