The power of customer segmentation insights
Segmentation analysis of your customers—and understanding what matters most to them—will allow you to develop targeted products, services and sales strategies.
Browsing: Customer acquisition
First-party data: Smarter insights when determining creditworthiness
With transactional data, banks can make borrowing smarter and better serve more customers.
APIs: Enabling the Hybrid Banking Experience to Boost Customer Acquisition and Upgrade Internal Efficiency
“They give you the ability to enter different markets or partner with different companies, providing a funnel for new customers.”
The Science of Lending Leads: Mining Alternative Data in a New Mortgage Marketing Universe
Banks can become less reliant on third-party lead aggregators and reduce their cost of acquisition by better using what they already know.
If your bank was a candidate, what would your message be and would be it memorable?
Voting and bank marketing are similar as healthy voting makes for stronger democracies and healthy banking makes for stronger commerce and a stronger economy.
Should You Pay Cash to Attract New Customers?
Cash incentives work, but building your brand remains the long-term imperative.
Four Social Media Strategies for Bank Loan Officers During COVID-19
When loan officers use social media to educate, clear up confusion and offer guidance, they can be a source for good in difficult times while also building trust and closing more deals.
Digital Onboarding and Origination: The Cure for Banks’ Customer Acquisition Pains
Enhancing banks’ digital sales capabilities, increasing digital product origination and facilitating those cross-sell journeys to customers are the most effective paths to increased ROI.
Social Media and the Bank’s Strategic Goals
A new ABA research study determines how banks are now managing social media in 2019—what they’re doing right and what obstacles still persist.
Increase Conversions: Work Smarter Not Harder
You look at a product online, maybe you add it to your shopping cart, but then decide to leave the site without checking out. Be prepared for that shopping cart to follow you. Everywhere. For days, or even weeks. That’s retargeting at its finest—and done well, it can be incredibly effective at driving conversions.