Tag: Customer acquisition

Digital advertising, search engine marketing and optimization, email and social media remain the highest-rated channels for return.

PNC Bank is the nation's eighth-largest bank by assets and the sixth-largest by deposits, but it ranks fourth in the ...

Marketing automation, analytics and data platforms, and AI-powered marketing tools have increased substantially.

It assists sales teams in articulating a selling proposition in language that is relevant and compelling.

Understanding the changing reality of just what is a checking account anymore, and that different customers are trying to solve ...

Marketers' top objective: deposit growth, fueled by new customer acquisition, deepening existing customer relationships and improved retention.

An approach that not only addresses challenges of access to capital for underserved communities, but one that also builds a ...

Whether working with an internal team or an external bank marketing agency, always insist on starting with a brief before ...

A well-constructed plan that is shared across the entire organization is a necessary starting point.

‘We are transforming our marketing organization to prioritize targeted data-driven customer acquisition and lead generation programs.’