The power of the value proposition
It assists sales teams in articulating a selling proposition in language that is relevant and compelling.
Tag: Customer acquisition
The checking account wake-up call
Understanding the changing reality of just what is a checking account anymore, and that different customers are trying to solve ...
2025 bank marketing trends
Marketers' top objective: deposit growth, fueled by new customer acquisition, deepening existing customer relationships and improved retention.
Bank Community Engagement: Small-business lending can be a win-win. Here’s how.
An approach that not only addresses challenges of access to capital for underserved communities, but one that also builds a ...
Strategy, not serendipity: Three steps to better creative
Whether working with an internal team or an external bank marketing agency, always insist on starting with a brief before ...
Bank data strategy: The key to unlock customer revenue potential
A well-constructed plan that is shared across the entire organization is a necessary starting point.
Survey: The changing role of bank marketing
‘We are transforming our marketing organization to prioritize targeted data-driven customer acquisition and lead generation programs.’
Survey: Marketers working closer with more bank business lines
Agility and flexibility will be key as marketing teams allocate their resources to contribute to their institutions’ growth in meaningful ...
Survey highlights room for improvement on existing bank customer engagement
Bankers said that their customer experience investments focus more on product-specific messaging and customer acquisition.
The power of customer segmentation insights
Segmentation analysis of your customers—and understanding what matters most to them—will allow you to develop targeted products, services and sales ...
