But how will that role be defined during this strange time?
During the COVID-19 pandemic, it is even more critical that banks pay careful attention to precise and emotionally calibrated customer communications.
Embrace this powerful opportunity to prove once and for all that your bank is everything you say it is.
In times of crisis, take proactive steps to observe, listen and advise to ensure your institution develops a positive, lasting reputation as a business bank.
For bank marketers in the COVID-19 crisis, the objective is clear: Keep your eyes on the prize.
Branding goes beyond advertising and signage. Don’t neglect how your physical spaces shape your customer experience.
Banks should act immediately to ensure their social media strategies are updated, actively managed and supportive of customer needs.
Whether you’re working from home or holding down the fort at the bank, here are five tips for marketers in the new world of the coronavirus.
Simple brand messaging works. It will work for your bank; you just have to find your brand message and drive it home.
Bank brands are under attack like never before. Competition is fierce and aggressive. While you strategize on fending off the marauding outsiders, be sure you’re not accidentally making your brand more vulnerable because of your own actions.