The Name and the Game
As the World Series kicks off, ABA Bank Marketing takes a look at the state of play for banks and others holding big-league sports venue naming rights.
Browsing: Branding
Three Ways Banks Can Use Social Media to Provide Financial Education
Educate your followers, while humanizing your bank’s brand and building trust.
Three Important Identifiers in a Brand Survey
Learning how your bank is viewed by customers and potential customers provides important value.
Keeping Your Brand in a Safe Position During the Pandemic
Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients.
Should You Pay Cash to Attract New Customers?
Cash incentives work, but building your brand remains the long-term imperative.
Hitting the Clear Branding Strategy Bullseye
Beyond a name and a logo, knowing your key benefit and then communicating it to your current and future clients will only strengthen your brand and your brand promise.
Banks, Sports Sponsorships and COVID: Three Ways to Win
If banks go into sports relationships with a long-term view, they can find success.
The Value of Meeting Your Customers Where They Want to be Met
Now is a great time to seriously consider modernizing your bank’s marketing plan.
Changing Media Viewing Habits Will Be Just the Beginning
Marketers can lead the way through these challenging and rapidly changing times by showing empathy and helping banks better tell their own stories.
From Fuzzy to Focused: Four Ways to Make Your Next Marketing Budget Shine
The lessons learned from the past six months can help us build stronger workforces, better brands and banks that are more resilient for years to come.