Beyond a name and a logo, knowing your key benefit and then communicating it to your current and future clients will only strengthen your brand and your brand promise.
Marketers can lead the way through these challenging and rapidly changing times by showing empathy and helping banks better tell their own stories.
But how will that role be defined during this strange time?
During the COVID-19 pandemic, it is even more critical that banks pay careful attention to precise and emotionally calibrated customer communications.
Embrace this powerful opportunity to prove once and for all that your bank is everything you say it is.
In times of crisis, take proactive steps to observe, listen and advise to ensure your institution develops a positive, lasting reputation as a business bank.
For bank marketers in the COVID-19 crisis, the objective is clear: Keep your eyes on the prize.
Branding goes beyond advertising and signage. Don’t neglect how your physical spaces shape your customer experience.
Banks should act immediately to ensure their social media strategies are updated, actively managed and supportive of customer needs.