Rebranding and Changing Your Name
Nearly two-thirds of bank names contain one of the following words: first, national, trust, or savings. Is your bank among them? Can you do something about that?
Browsing: Branding
Bank Branding Lessons from Marines and Ballerinas
Just like the Marine Corps or a corps de ballet, people in an elite, high performance bank are in step. They have solidarity of purpose and movement. And working together, their brand is nearly impossible to defeat.
The Incredible Bank Journey
Find out how a community bank based in Wausau, Wisc. became a top SBA lender, a niche expert in high-end motorhome lending and a national online presence and with a 10% annual growth rate—and became “Incredible” along the way.
Escaping the Sea of Sameness
In this Marketing Money podcast, hear insights on how to make your bank’s messaging rise above the commonplace.
How Are You Going to Be Different?
In this podcast, Renasant Bank’s John Oxford talks about what he believes should be the top branding priority for the majority of banks.
Minnwest’s Big Idea: Women in Agriculture
Minnwest Bank’s latest content campaign demonstrates how stories can be used to build a brand—and long-term relationships.
A Bank Marketer Creates a Personal Brand
Podcast Interview with N. Bartholemew
Massaging the Message
A Marketing Money Podcast
Boosting Your Brand
Podcast Interview with Hunter Young
Strategic Marketing and the Power of Brand
Podcast Interview with Amber Farley and Sean Hockenbery