The Three-Tiered Approach to McMessaging
Listen and learn how to budget for, and properly build, your messaging using a three-tiered approach.
Browsing: Branding
Moving a Brand Forward 50 Years in 7 Months
When a young marketer arrives at a venerable community bank, he takes on the challenge of a brand that hadn’t changed since the 1960s.
Rebranding Your Bank: A Series
ABA Bank Marketing presents an exclusive five-part series on the when, why, what and how of rebranding a bank.
Measuring the Success of a Rebrand
Measurement and metrics are essential to successful rebranding. But how? What should we be measuring and how do we capture the information in a timely manner?
Rebrand Implementation: What the Details Demand
While the implementation phase could be the most complicated part of the rebranding process, it also offers great opportunities. Some of them your bank may not have even considered when it made the decision to rebrand.
What Can Bank Marketers Learn from High Fashion?
Act like a brand and not a bank in finding your brand message. Take advantage of the channels available to your content. Take some compliance-approved risks to set yourself apart from that homogeneous First Community State Trust Bank on the nearest street corner.
Podcast: With Rebrand, WaFd Puts Its Bank Identity Front and Center
Washington Federal — a $16.4 billion regional institution based in Seattle — had a problem: many in the general public didn’t realize exactly what it did.
Building a Strategy for Your Rebrand
A look at naming considerations and other key elements that banks have employed to forge a strategy for rebranding.
Finding the Right Partner for a Rebrand
Just as the aim of rebranding is to express a bank’s unique positioning, each bank will have its own approach to selecting a partner. Still, there are some broad similarities.
Archetypes and Why They Are Important to Your Bank
By choosing to focus on your bank’s identity, you set yourself apart and become more visible and credible within the financial industry.