As the World Series kicks off, ABA Bank Marketing takes a look at the state of play for banks and others holding big-league sports venue naming rights.
Educate your followers, while humanizing your bank’s brand and building trust.
Learning how your bank is viewed by customers and potential customers provides important value.
Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients.
Cash incentives work, but building your brand remains the long-term imperative.
Beyond a name and a logo, knowing your key benefit and then communicating it to your current and future clients will only strengthen your brand and your brand promise.
If banks go into sports relationships with a long-term view, they can find success.
Now is a great time to seriously consider modernizing your bank’s marketing plan.
Marketers can lead the way through these challenging and rapidly changing times by showing empathy and helping banks better tell their own stories.
The lessons learned from the past six months can help us build stronger workforces, better brands and banks that are more resilient for years to come.