For bank marketers in the COVID-19 crisis, the objective is clear: Keep your eyes on the prize.
Branding goes beyond advertising and signage. Don’t neglect how your physical spaces shape your customer experience.
Banks should act immediately to ensure their social media strategies are updated, actively managed and supportive of customer needs.
Whether you’re working from home or holding down the fort at the bank, here are five tips for marketers in the new world of the coronavirus.
Simple brand messaging works. It will work for your bank; you just have to find your brand message and drive it home.
Bank brands are under attack like never before. Competition is fierce and aggressive. While you strategize on fending off the marauding outsiders, be sure you’re not accidentally making your brand more vulnerable because of your own actions.
Consumers don’t know what sets mutual banks apart—but once they learn, they get more enthusiastic. Here’s how mutual bankers are selling mutuality.
Listen and learn how to budget for, and properly build, your messaging using a three-tiered approach.
When a young marketer arrives at a venerable community bank, he takes on the challenge of a brand that hadn’t changed since the 1960s.