A conversation with Tim Marshall, president and CEO of the Bank of Ann Arbor.
Nearly two-thirds of bank names contain one of the following words: first, national, trust, or savings. Is your bank among them? Can you do something about that?
Just like the Marine Corps or a corps de ballet, people in an elite, high performance bank are in step. They have solidarity of purpose and movement. And working together, their brand is nearly impossible to defeat.
Find out how a community bank based in Wausau, Wisc. became a top SBA lender, a niche expert in high-end motorhome lending and a national online presence and with a 10% annual growth rate—and became “Incredible” along the way.
In this Marketing Money podcast, hear insights on how to make your bank’s messaging rise above the commonplace.
In this podcast, Renasant Bank’s John Oxford talks about what he believes should be the top branding priority for the majority of banks.
Minnwest Bank’s latest content campaign demonstrates how stories can be used to build a brand—and long-term relationships.