Access the 2019 social media report.
Browsing: Social media
To take a reading on how banks are now managing social media—what they wish they can do better and what the future holds—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years.
A recent lawsuit against Facebook was just the latest wrinkle in the challenge of digital marketing compliance, an area that poses challenges to bankers because of its rapid change, its relative newness and a variety of regulatory implications—challenges that are usually outweighed by the benefits of digital marketing.
As more and more people rely solely on digital channels to meet their banking needs, the importance of social media as a two-way communication channel grows.
Humans are pre-disposed to pay close attention to the behavior of their social groups—to either imitate it or avoid it. Most of us aren’t even aware of the pull that our peers have on our choices. And that has enormous implications for marketers.
Learn more about Facebook and Instagram’s algorithms—and what kind of content is ranked higher.
Making a few tweaks to the way you format your content, write your blog title or finalize your word count can make a significant impact.