Five Social Media Moves Banks Can Make in the COVID-19 Crisis
Banks should act immediately to ensure their social media strategies are updated, actively managed and supportive of customer needs.
Browsing: Social media
A Marketing Game Plan for COVID-19
Whether you’re working from home or holding down the fort at the bank, here are five tips for marketers in the new world of the coronavirus.
How Banks Can Boost Engagement and Get More Reach on Social Media
When it comes to increasing your social engagement, simple and authentic communication that comes from real people is key.
Three Tips for Engaging Mobile-First Users
Build a mobile-first culture, customize mobile offerings and becoming your customers’ trusted financial adviser.
How To Dive Into Digital Marketing
It can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in the age of traditional marketing. There are myriad choices, many with confusing acronyms. How do all these pieces fit together—or do they? And where do you start?
3 Questions to Ask When Measuring Social Return
Social selling—the practice of employees sharing branded bank content with their social networks—is an incredibly cost-effective marketing tool when compared to traditional advertising efforts.
A Bank’s Airtight Social Media Strategy for 2020
As you think about your marketing strategy for 2020 and beyond, consider these three big social media trends and how to incorporate them into your social strategy the right way.
Social Media in Banking: A Series
ABA Bank Marketing presents a five-part series based on its exclusive 2019 report, The State of Social Media in Banking.
Connecting Social Clicks to Dollars
If the primary goal of the social media program is community goodwill and brand awareness, success can be fairly measured on how many people respond positively and like and share your content.
Governance and Control in Social Media
Many initial concerns have subsided as regulators become more social media-aware, banks gain maturity in managing social media programs and automated tools provide an essential layer of governance.