Many initial concerns have subsided as regulators become more social media-aware, banks gain maturity in managing social media programs and automated tools provide an essential layer of governance.
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Based in Searcy, Arkansas, First Security has flourished by doubling down on its Arkansas roots and catering to the in-state market.
The risks are real, but trepidation about digital compliance and etiquette shouldn’t keep banks on the sidelines. Social media can present limitless moments for connection and engagement with a brand.
Some banks remain hesitant to invest heavily in developing and driving traffic to their website. Think of it this way: you wouldn’t build a new branch and then decide not to put up a sign. Likewise, your website needs a signpost (or two) and directions to help potential customers find it.
The 2019 State of Social Media in Banking report provides a detailed status on where banks stand—what’s changed in recent years and what banks wish they could do better on social media.
Banks have something interesting to say, and visual storytelling is the most reliable way to land a compelling and memorable message with the audiences who matter most.
Read more in the ABA Survey of Bank Compliance Officers, and learn more about social…
A new ABA research study determines how banks are now managing social media in 2019—what they’re doing right and what obstacles still persist.
Your younger customers are ready to respond to your content on social media—if it’s done right. To relay your message in the best way possible, read on and learn proven tips on how to create high-performing content on Facebook.
ABA today launched a new series of videos highlighting the diverse and rewarding career opportunities available in banking today.