Survey highlights room for improvement on existing bank customer engagement
Bankers said that their customer experience investments focus more on product-specific messaging and customer acquisition.
Bankers said that their customer experience investments focus more on product-specific messaging and customer acquisition.
High-service and high-performing banks should be able to and must meet customers where they want to be met, and this will help to grow deeper relationships.
By Scott Draeger
By Tamir Sigal