Bank Marketing Podcast: Is the customer journey now more digital than in-person?
And why do companies need so much data?
Browsing: Customer journey
Bank Marketing Podcast: Moving Some Wants to Realities
Changes we have seen in the past year have inspired new possibilities and marketers can turn those into actions.
Six Tips to Transforming Your Digital Touchpoints into Valuable Marketing Assets
Adopting a strategic approach with your servicing communications can build more resilient customer relationships.
Tech Solutions Can Help Banks Manage Holiday Customer Needs
Mixing automation technology with useful data and smart communication encourages seamless connections that solve problems during a busy season.
How and Why to Start a Blog on Your Bank’s Website
Adding a blog to your bank’s website is a relatively easy and cost-effective way to up your content marketing game and generate more inbound leads to your website.
Customer Experience Lessons from the Front Lines
When was the last time you walked in your customer’s shoes? Five simple lessons many bankers may have forgotten that will improve your customer experience tomorrow.
Ensuring High-Quality Customer Data and Using It
By Andrew Stevens
9 Elements for Mapping the Customer Journey
By Andrew Stevens
The Top Skills Needed for the Bank of the Future
Podcast Interview with Allison Sagraves
The When and Why of Focus Groups
By Marilyn Kennedy Melia