Establishing common definitions and employing visualizations to communicate data can help departments gain a better understanding of the metrics that matter.
Browsing: Strategic marketing
As any marketer quickly learns, housing the data is just the first piece of the puzzle.
Banks are looking for context and perspective, beyond just tactical support.
Even with uncertainty around budgets and where the pandemic will be next year, early approval for your marketing plan is so important.
And: Who do so many Americans hate budgeting?
ABA Bank Marketing presents a five-part series based on its exclusive 2019 report, The State of Social Media in Banking.
ABA Bank Marketing presents an exclusive five-part series on the when, why, what and how of rebranding a bank.
Meet Siya Vansia, an aspiring entrepreneur who found her calling as a marketing executive at a growing community bank.