Relevant Marketing

A Marketing Money Podcast

What do you call marketing that’s timely, appropriate and speaks directly to the needs of the right population of consumers? You could call it marketing that actually works. But the word we’re looking for is relevant. And relevance is not always easy in an industry that moves cautiously while the rest of the world changes so fast.

More than ever, relevance will make or break your marketing efforts. In this week’s Marketing Money podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss how banks can readjust their marketing strategies to capture the audience attention.

Now’s the perfect time to hear the latest Marketing Money Podcast.

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About Author

Kate Young

Kate Young is a senior editor at the ABA Banking Journal and editor of ABA Bank Marketing.