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Home Retail and Marketing

Relevant Marketing

February 1, 2019
Reading Time: 1 min read

As a pioneer in U.S. commercial banking and the original architect of the young republic’s financial infrastructure, there has been no young banker more accomplished or consequential than Hamilton.

A Marketing Money Podcast

What do you call marketing that’s timely, appropriate and speaks directly to the needs of the right population of consumers? You could call it marketing that actually works. But the word we’re looking for is relevant. And relevance is not always easy in an industry that moves cautiously while the rest of the world changes so fast.

More than ever, relevance will make or break your marketing efforts. In this week’s Marketing Money podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss how banks can readjust their marketing strategies to capture the audience attention.

Now’s the perfect time to hear the latest Marketing Money Podcast.

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Tags: ABA Bank Marketing PodcastBank marketingStrategic marketing
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