ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
ADVERTISEMENT
Home Retail and Marketing

Bank Marketing Podcast: Five Fundamentals That Matter Most

August 6, 2021
Reading Time: 2 mins read
Bank Marketing Podcast: Five Fundamentals That Matter Most

By John Oxford

Is there a secret sauce to a successful bank-marketing program? Often it seems we bank marketers get caught up in looking for the new shiny marketing toy of the day—big data, fintech, AI or the next digital play of the day—instead of realizing that the well-executed fundamentals of marketing are still the most effective form of a winning marketing campaign.

In this week’s Marketing Money Podcast, Josh Mabus of the Mabus Agency and I break down what makes a marketing program or campaign effective, and how simple it can be if you focus on the execution of the following five-step process:

  1. Build your foundation. Have you clearly laid out your brand, product, or message?
  2. Create the attraction. Why should someone want what you are offering?
  3. Bring them onboard. Now that you’ve attracted them, how do you convert?
  4. Nurture your new relationships. How do you grow what you have brought in?
  5. Retarget your success. How do you repeat your process while making any needed adjustments?

We’ll discuss these five fundamentals, focus groups, sports marketing, why Americans hate budgeting and much more. If you have questions or topics you would like answered on a future podcast, drop us an email at https://marketingmoneypodcast.com/contact/.

John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, are co-hosts of the Marketing Money Podcast.

ADVERTISEMENT
Tags: ABA Bank Marketing PodcastBrandDigital marketingFocus groupsSports marketingStrategic marketing
ShareTweetPin

Related Posts

Sanctions Compliance Pitfalls for Banks

How one bank’s ‘stop and think’ message slashed customer fraud losses

Compliance and Risk
May 20, 2025

What constitutes effective fraud prevention strategy? One path to success is a larger, strategic program.

FDIC: Number of unbanked households drops to new low

Kansas City Fed economist: Bank On may have reduced unbanked rates

Community Banking
May 19, 2025

An increase in the number of financial institutions offering Bank On-certified accounts may have contributed to the decline in unbanked households by lowering barriers to account ownership, according to new research.

Bank marketers double down on AI

Bank marketers double down on AI

Retail and Marketing
May 19, 2025

Bank marketers will continue to test the AI waters and find efficiencies and scale.

CFPB proposes to regulate large nonbanks in personal loan market

Survey: Customer satisfaction with personal loans holds steady

Mortgage
May 16, 2025

Overall customer satisfaction with personal loans has remained largely flat, according to J.D. Power’s 2025 U.S. Consumer Lending Satisfaction Study.

Directors Briefing: Millbury National Bank marks 200 years  of independence with CEO transition

Directors Briefing: Millbury National Bank marks 200 years of independence with CEO transition

Directors Briefing
May 14, 2025

“Millbury National has always been about serving our community, and that will never change.”

Future risk and compliance professionals may be just down the hall

Marketing mutuality

Mutual Banks
May 12, 2025

Mutuals Matter campaign seeks to educate the public about what separates mutual banks from other financial institutions.

NEWSBYTES

Proposed amendment would add Credit Card Competition Act to Senate stablecoin bill

May 20, 2025

FDIC rescinds 2024 bank merger policy

May 20, 2025

FDIC provides update on Deposit Insurance Fund restoration

May 20, 2025

SPONSORED CONTENT

Choosing the Right Account Opening Platform: 10 Key Considerations for Long-Term Success

Choosing the Right Account Opening Platform: 10 Key Considerations for Long-Term Success

April 25, 2025
Outsourcing: Getting to Go/No-Go

Outsourcing: Getting to Go/No-Go

April 5, 2025
Six Payments Trends Driving the Future of Transactions

Six Payments Trends Driving the Future of Transactions

March 15, 2025
AI for Banks: A Starter Guide for Community and Regional Institutions

AI for Banks: A Starter Guide for Community and Regional Institutions

March 1, 2025

PODCASTS

Podcast: Accelerating banking for quick-service restaurants

May 8, 2025

How a Georgia community bank supports government-guaranteed lending nationwide

May 1, 2025

Podcast: Quantum computing’s shakeup in payments, cybersecurity

April 24, 2025
ADVERTISEMENT

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2025 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2025 American Bankers Association. All rights reserved.