ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
Home Retail and Marketing

Marketing Money Podcast: Navigating the value of loyalty programs

From hotel upgrades to cashback bonuses, dissecting the nuances of rewards systems.

May 8, 2024
Reading Time: 1 min read
Marketing Money Podcast: Navigating the value of loyalty programs

Join Josh and John as they delve into the world of loyalty rewards programs, exploring whether they truly offer value to consumers. From hotel upgrades to cashback bonuses, dissecting the nuances of rewards systems and analyzing how banks can better align their offerings with customer needs.

John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.

Tags: Customer engagementCustomersMarketing Money PodcastRewards checking
ShareTweetPin

Related Posts

How banks can avoid the dangers of AI slop

How banks can avoid the dangers of AI slop

Technology
December 16, 2025

Banks can achieve powerful results with generative AI platforms, but poor-quality AI output can harm operations and reputations.

These four banks excel at creating employer brands

Bank marketing’s evolving role in an era of rapid change

Retail and Marketing
December 15, 2025

The need for a rethink of marketing department staffing and operations has never been greater.

ABA unveils key policy priorities for 2025

House passes ABA-backed legislation

Compliance and Risk
December 12, 2025

The House approved a capital formation package that included provisions from bills supported by ABA.

Flip the Script on M&A Marketing

Pricing, policy and pace

Community Banking
December 10, 2025

The 2026 bank M&A outlook

Survey: Marketers working closer with more bank business lines

Marketing Money Podcast: Still rolling

Retail and Marketing
December 9, 2025

How did a bank marketing podcast make it to 200 episodes?

Ensuring success in banks’ succession planning

Human Resources
December 8, 2025

Identifying leaders in key positions to help ensure a bank’s future success and lessen the risks that can result from a hurried transition.

NEWSBYTES

FDIC board adopts measures on agency budget, special assessment, bank branches

December 16, 2025

ABA expresses support for bills on flood insurance, de novo banks

December 16, 2025

64,000 jobs added in November, unemployment rate edged up to 4.6%

December 16, 2025

SPONSORED CONTENT

Seeing More Check Fraud and Scams? These Educational Online Toolkits Can Help

Seeing More Check Fraud and Scams? These Educational Online Toolkits Can Help

November 1, 2025
5 FedNow®  Service Developments You May Have Missed

5 FedNow® Service Developments You May Have Missed

October 31, 2025

Cash, Security, and Resilience in a Digital-First Economy

October 20, 2025
Rethinking Outsourcing: The Value of Tech-Enabled, Strategic Growth Partnerships

Rethinking Outsourcing: The Value of Tech-Enabled, Strategic Growth Partnerships

October 1, 2025

PODCASTS

Podcast: The 2026 outlook for bank M&A

December 11, 2025

Podcast: The outlook for tech-forward community banking

December 4, 2025

Podcast: The Erie Canal at 200

November 6, 2025

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2025 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2025 American Bankers Association. All rights reserved.