Join Josh and John as they delve into the world of loyalty rewards programs, exploring whether they truly offer value to consumers. From hotel upgrades to cashback bonuses, dissecting the nuances of rewards systems and analyzing how banks can better align their offerings with customer needs.
John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.
Fraud is front and center for America's banks. Paul Benda and Peter Cook discuss several recent initiatives taken by ABA to help banks tackle fraud.
While financial services customers are largely optimistic about the ability of artificial intelligence to improve their lives, they are concerned the technology isn’t trustworthy, according to a new survey by J.D. Power.
Recent changes in customer behavior and technology have elevated the visibility and importance of marketing for banks.
What restaurants teach us about banking.
Earlier this week, VersaBank closed on a deal giving the Canadian point-of-sale lender a point of entry into the U.S. market. Founder and CEO David Taylor discusses the bank's growth plans in the United States.
Music is still part of bank marketers’ tool kits, but in new ways. ‘I think brands have the opportunity to leverage music far more than they are.'
