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Home Retail and Marketing

Marketing Money Podcast: Navigating the value of loyalty programs

From hotel upgrades to cashback bonuses, dissecting the nuances of rewards systems.

May 8, 2024
Reading Time: 1 min read
Marketing Money Podcast: Navigating the value of loyalty programs

Join Josh and John as they delve into the world of loyalty rewards programs, exploring whether they truly offer value to consumers. From hotel upgrades to cashback bonuses, dissecting the nuances of rewards systems and analyzing how banks can better align their offerings with customer needs.

John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.

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