Marketing mutuality
Mutuals Matter campaign seeks to educate the public about what separates mutual banks from other financial institutions.
Tag: Customers
Common branding mistakes and what to do instead
Take the time to decide and understand whom you can serve really well, then excel at that.
The power of the value proposition
It assists sales teams in articulating a selling proposition in language that is relevant and compelling.
This bank loves in-person connections
Visits to local businesses by Bank Five Nine’s CEO are surprises, but clues are part of the plan.
Leveraging the right data the right way to support bank marketing
‘Ongoing, open communication helps ensure that marketing’s use of data truly is helping it pursue the bank’s goals.’
Passwords, passcodes and pain points
Helping customers figure out the challenge of banking security.
How banks can appeal to the Zoomer generation
A new generation is emerging into the economy and financial universe.
Delivering professionalism and customer service through a screen
Effectively marketing use of interactive teller machines to a loyal customer base can be fun.
Three culture shifts for banks to get more from customer relationship management
Even the most advanced solution is useless if employees do not know how to use it effectively.
The checking account wake-up call
Understanding the changing reality of just what is a checking account anymore, and that different customers are trying to solve ...
