The competition for customer deposits is going to continue to rise in the next few years and a dedicated retention strategy built around delivering the best customer experience will be needed.
Banks are taking steps to reexamine their relationships with depositors, borrowers
‘So many banks speak about relationships, but we wanted to show how our people and the relationships they build are different.’
Customer experience focuses are heading beyond call centers, chatbots and mobile banking to include prioritizing credit-risk infrastructures.
‘You’ve got to start thinking like a scammer, because the bad actors just got handed a huge gift’
Many banks focus on adopting the latest data platform or pushing a leading-edge application feature—without building the culture to sustain seamless, end-to-end value creation.
Many millennials may not know bankers can help. And too many do not know how to ask.
Understanding how to apply data knowledge to the customer experience can set banks apart from the competition.
Banks connect with customers when they focus on an approach that’s both data-savvy and customer-focused.