How AI-enabled customer support can work for banks
The competition for customer deposits is going to continue to rise in the next few years and a dedicated retention strategy built around delivering the best customer experience will be needed.
Browsing: Customers
Rising rates lead banks to rethink credit and liquidity
Banks are taking steps to reexamine their relationships with depositors, borrowers
Brand Slam Awards: Synovus focuses on strong video storytelling to drive new vision
‘So many banks speak about relationships, but we wanted to show how our people and the relationships they build are different.’
Banks view digitalizing credit-risk function as urgent but face people challenges
Customer experience focuses are heading beyond call centers, chatbots and mobile banking to include prioritizing credit-risk infrastructures.
Will AI increase the threat to banks of phishing scams?
‘You’ve got to start thinking like a scammer, because the bad actors just got handed a huge gift’
Culture is king: Three cultural barriers to becoming a data-first bank
Many banks focus on adopting the latest data platform or pushing a leading-edge application feature—without building the culture to sustain seamless, end-to-end value creation.
Millennial financial woes can inspire better bank products and marketing
Many millennials may not know bankers can help. And too many do not know how to ask.
How marketing teams can turn digital banking into a profit center
Understanding how to apply data knowledge to the customer experience can set banks apart from the competition.
Relationship banking: Why now is the time to create customers for life
Banks connect with customers when they focus on an approach that’s both data-savvy and customer-focused.
The value to loan officers of social selling
A solid thought leadership strategy through social selling helps banks solidify their brands and establish lending officers as industry experts.