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Home Mortgage

Survey: Customer satisfaction with personal loans holds steady

May 16, 2025
Reading Time: 1 min read
CFPB proposes to regulate large nonbanks in personal loan market

Overall customer satisfaction with personal loans has remained largely flat, according to J.D. Power’s 2025 U.S. Consumer Lending Satisfaction Study. Overall customer satisfaction with personal loans was 704 on a 1,000-point scale, up only two points from the 2024 study.

One in four (25%) of personal loan customers were classified as financially healthy this year, down from 27% in 2024 and 33% in 2023, J.D. Power said. During that same period, the percentage of customers identified as financially vulnerable increased to 47%, up from 45% in 2024 and 40% in 2023.

The survey also found that data security was a high priority for customers. On average, overall customer trust scores 203 points higher when personal loan customers perceive that their lender has a secure lending process that protects their personal information, J.D. Power said.

Tags: Auto lendingConsumer lending
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