With the right training and tools, contact centers can be a central element of a bank’s strategy to affirm its commitment to ESG and build customer loyalty and trust.
Browsing: Customer engagement
Bankers said that their customer experience investments focus more on product-specific messaging and customer acquisition.
Bank customers want personalized financial assessments and two-way, real-time mobile problem-solving from their banks, but few get what they expect, according to a recent survey.
Forty-eight percent of consumers prefer a phone call over an email for urgent financial matters, and 63% reported ignoring calls from their financial institution because they didn’t recognize the number.
A majority of U.S. banking customers say it’s important that banks offer ways to improve their financial health, recent report claims.
As the past year has shown, successfully marketing wealth management requires changing with the larger business environment.
Mergers create opportunities, but they also represent change, which can be unsettling if not communicated transparently and effectively.
Use text when it can be one-to-one and provide relevant, personal information. Otherwise, just say no.
While consumers’ interactions with brands today are more digital than ever, they still want relationships to feel personal.