Encouraging employees to represent and promote the bank brand, values and culture in an authentic way can amplify important messages to wider audiences.
Browsing: Customer engagement
‘It doesn’t look like a typical bank website, but invites visitors to stay longer and enjoy an improved website experience.’
‘Simplicity was the key. United Acts of Kindness is a big concept and can also seem like a big commitment.’
With the right training and tools, contact centers can be a central element of a bank’s strategy to affirm its commitment to ESG and build customer loyalty and trust.
Bankers said that their customer experience investments focus more on product-specific messaging and customer acquisition.
Bank customers want personalized financial assessments and two-way, real-time mobile problem-solving from their banks, but few get what they expect, according to a recent survey.
Forty-eight percent of consumers prefer a phone call over an email for urgent financial matters, and 63% reported ignoring calls from their financial institution because they didn’t recognize the number.
A majority of U.S. banking customers say it’s important that banks offer ways to improve their financial health, recent report claims.
As the past year has shown, successfully marketing wealth management requires changing with the larger business environment.