FTC: Romance Scams Rise 50% Since 2019
The amount of money consumers reported losing to romance scammers has increased by 50% since 2019 and has risen more than fourfold since 2016, the Federal Trade Commission said today.
Browsing: Social media
The Bank Marketing Social Media Imperative: Building an Engaged Audience
Structuring content and audience strategy to work together while nurturing your community of followers will help marketers meet the new challenges they face.
Executive Privacy Breaches: Serious Risks for Banks
Criminals do not need to bother scouring the depths of the dark web to dig up this personal information. Too often, it’s sitting out in the open for all to see.
Building a Personalized Digital Experience
While consumers’ interactions with brands today are more digital than ever, they still want relationships to feel personal.
For 2021, These Three Challenges Will Matter Most to Bank Marketers
The imperative of developing digital banking products and marketing will increase as will more effectively executing automation and building important communities through social media.
Three Ways Banks Can Use Social Media to Provide Financial Education
Educate your followers, while humanizing your bank’s brand and building trust.
Keeping Your Brand in a Safe Position During the Pandemic
Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients.
FTC: Social Media Scams Accelerate in First Half of 2020
Scams that start on social media have been increasing for years and climbed from $134 million total reported losses in 2019 to $117 million in just the first six months of 2020, the Federal Trade Commission said today.
Putting the ‘Community’ into Community Banking
Banks contribute to their communities and local organizations in ways that matter a lot during the pandemic.
Bonus Podcast: Fighting Phishing with #BanksNeverAskThat
With Cybersecurity Awareness Month coming up in October, ABA and banks nationwide are preparing to launch the largest consumer education campaign in ABA’s history: #BanksNeverAskThat.