While consumers’ interactions with brands today are more digital than ever, they still want relationships to feel personal.
Browsing: Social media
The imperative of developing digital banking products and marketing will increase as will more effectively executing automation and building important communities through social media.
Educate your followers, while humanizing your bank’s brand and building trust.
Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients.
Scams that start on social media have been increasing for years and climbed from $134 million total reported losses in 2019 to $117 million in just the first six months of 2020, the Federal Trade Commission said today.
Banks contribute to their communities and local organizations in ways that matter a lot during the pandemic.
With Cybersecurity Awareness Month coming up in October, ABA and banks nationwide are preparing to launch the largest consumer education campaign in ABA’s history: #BanksNeverAskThat.
When loan officers use social media to educate, clear up confusion and offer guidance, they can be a source for good in difficult times while also building trust and closing more deals.
Marketers and compliance teams need to work together to ensure success.
Help your bankers start a blog, vlog or a podcast. Show them how to how to use these tools and others to engage as experts in their field and community.