With the Department of Labor’s fiduciary rule now in effect, ABA today released a new members-only guide to help banks understand the rule’s implications for their marketing and sales activity.
In a comment letter to the Federal Trade Commission today, the American Bankers Association urged the FTC not to impose any additional barriers on the ability of banks to use email to communicate with their customers.
When must we retain records for an informal loan qualification request?… and other questions.
More than just making things more convenient for customers, Hill’s aim is to “surprise and delight” every customer, converting them into fans along the way.
Regular outreach calls, tracking of customer goals and value-added events help bankers win with customers—without making a hard sell.
Read more in the ABA Banking Journal about debit card rewards programs. Read more about the Collinson Latitude study.
How Blaine Jackson helped save a North Carolina community bank and rebuild its connection with customers and investors.
A new ABA survey highlights the current state of social media in banking.
The ABA “State of Social Media in Banking” survey is available for download by clicking here.
Two-thirds of bankers said they plan to spend more on social media resources in 2017, according to a new report released today by ABA’s Endorsed Solutions group on the state of social media in banking.