ABA Announces Winners of Bank Marketing Video Contest

The American Bankers Association today announced the winners of the second annual ABA Bank Marketing Video Contest during the Bank Marketing Conference in New Orleans. Taking home the “Best in Show” award was Columbus, Ga.-based Synovus for its video (pictured) depicting a real-life loan customer and his Clydesdale horse. The video received the highest score out of nearly 300 entries by banks of all sizes, and was also the winner in the category for banks with more than $5 billion in assets.

Also recognized as winners in individual asset categories were FNBC Bank, Ash Flat, Ark.; JD Bank, Lake Charles, La.; and the Bank of Missouri, Perryville, Mo. “Video marketing is a game changer and a key strategy for customer engagement in today’s digital age,” said ABA EVP Jim Edrington. “From entertaining to informing to inspiring, this year’s winners took highly creative approaches to tell their story and build brand awareness.”