As the ABA Marketing and Retail Conference in Denver kicked off yesterday, ABA unveiled ABABankMarketing.com, a new online resource for bank marketing professionals.
The savviest mobile and digital marketing strategies embrace the swiftly changing marketplace.
The July/August issue of ABA Bank Marketing and Sales, now available online for subscribers, features a cover story by a senior executive at Ritz-Carlton on what bankers can learn from a luxury hospitality brand about providing legendary customer service.
The Consumer Financial Protection Bureau yesterday issued a report describing several lenders’ reverse mortgage advertisements as confusing to seniors. Based on focus groups of seniors, the CFPB said several reverse mortgage ads inadequately disclosed that reverse mortgages are loans, offered incomplete or inaccurate information about loan terms and included illegible fine print.
The June issue of ABA Bank Marketing and Sales, now available online for subscribers, features a cover story on how bankers can optimize their branch networks and find the best use for each remaining facility. The article explores strategic decision-making as well as data tools that can provide valuable insights.