A Digital Transformation of Consumer Segmentation
Tailor financial products and strategies to build engagement and serve the evolving needs of boomers and millennials
Browsing: Marketing
How Banks Become Better Marketing Agency Clients
Every time your bank works with another organization is an opportunity to help each other get better.
A Non-Digital Guide to Conversions
Campaigns are more effective when they are not just driving eyeballs but encouraging action.
ABA Honors Seven Banks With Brand Slam Marketing Awards
The American Bankers Association honored seven banks today with its Brand Slam awards for bank marketing judged by a panel of 124 volunteers with Certified Financial Marketing Professional credentials.
Is it Too Early to Promote Product?
We can’t talk the same way about our products as we did before the COVID-19 shutdown.
When Bankers Think Like Entrepreneurs
Meet Siya Vansia, an aspiring entrepreneur who found her calling as a marketing executive at a growing community bank.
Podcast: The Local Effect of a Big Bank’s Headquarters
On this week’s episode, Evan Sparks digs into the unique role — and the special difference — that bank headquarters play in driving Tupelo’s economic performance.
Game Changers in Farm Banking
How can bankers continue to grow their role as trusted advisers for ag producers?
Real Banks’ Successes, and Struggles, with Digital Marketing
It’s not a lack of awareness that has prevented community and midsize banks from adapting more quickly to the digital marketplace.
Secrets of Human Touch in Banking
It’s still relevant in a digital age.