Jill Castilla’s bank, Citizens Bank of Edmond in Oklahoma, has a one-branch strategy — but lots of big ideas for innovative ways to serve customers.
ABA today announced the winners of the second annual ABA Bank Marketing Video Contest during the Bank Marketing Conference in New Orleans.
Gremlin Social’s new brand monitoring platform, Brand Guardian, is now available free of charge to ABA member banks.
With the Department of Labor’s fiduciary rule now in effect, ABA today released a new members-only guide to help banks understand the rule’s implications for their marketing and sales activity.
In a comment letter to the Federal Trade Commission today, the American Bankers Association urged the FTC not to impose any additional barriers on the ability of banks to use email to communicate with their customers.
When must we retain records for an informal loan qualification request?… and other questions.
More than just making things more convenient for customers, Hill’s aim is to “surprise and delight” every customer, converting them into fans along the way.
Regular outreach calls, tracking of customer goals and value-added events help bankers win with customers—without making a hard sell.