Real Banks’ Successes, and Struggles, with Digital Marketing
It’s not a lack of awareness that has prevented community and midsize banks from adapting more quickly to the digital marketplace.
Browsing: Marketing
Secrets of Human Touch in Banking
It’s still relevant in a digital age.
Three Ways Digital-Only Bank Brands Boost Revenue
Banks of all sizes are exploring the possibilities of unique digital branding.
Four Banks Take Home Video Awards in ABA Contest
ABA yesterday announced the winners of the third annual ABA Bank Marketing Video Awards during the Bank Marketing Conference in Baltimore.
Get Real: A Special Report on Real Estate Lending
Highlights from the latest issue of the ABA Banking Journal.
Marketers Find Their Niche in Real Estate Lending
Targeted marketing campaigns are becoming the standard at many banks for real estate lending.
Podcast: How to Steal Customer Attention
“Marketing is interruption,” says John Oxford, head of marketing and corporate communications at Renasant Bank in Tupelo, Miss. “How do you steal attention?”
Shifting Marketing Strategies on the Horizon
The old days of advertising in newspapers are gone. Service and social are the focus of today’s community bank CEOs.
Podcast: After a Bank Merger, Launching a Powerful Combined Brand
Hancock and Whitney each had more than a century of deep history in their hometown markets — and, more importantly, a remarkable shared story, one that Hancock Whitney CEO John Hairston describes in the latest episode of the ABA Banking Journal Podcast.
How Video-Based Business Intel Improves the Customer Experience
Banks are using intelligent video solutions in a myriad of ways to improve the customer experience.