It’s not a lack of awareness that has prevented community and midsize banks from adapting more quickly to the digital marketplace.
Banks of all sizes are exploring the possibilities of unique digital branding.
ABA yesterday announced the winners of the third annual ABA Bank Marketing Video Awards during the Bank Marketing Conference in Baltimore.
Highlights from the latest issue of the ABA Banking Journal.
Targeted marketing campaigns are becoming the standard at many banks for real estate lending.
“Marketing is interruption,” says John Oxford, head of marketing and corporate communications at Renasant Bank in Tupelo, Miss. “How do you steal attention?”
The old days of advertising in newspapers are gone. Service and social are the focus of today’s community bank CEOs.
Hancock and Whitney each had more than a century of deep history in their hometown markets — and, more importantly, a remarkable shared story, one that Hancock Whitney CEO John Hairston describes in the latest episode of the ABA Banking Journal Podcast.
Banks are using intelligent video solutions in a myriad of ways to improve the customer experience.