The Right Way for Banks to Use Texting
When a texting campaign is deployed responsibly, customers will feel well-informed and cared for, and perhaps less likely to look ...
Tag: Digital marketing
Bank Marketing Podcast: What Makes for a Great Vendor Relationship?
Banks marketing teams are increasingly facing this question across many contexts.
Marketing Compliance: Staying Alert to the Potentially Unfair or Deceptive
Compliance professionals reviewing marketing materials should ask some important questions to avoid “dark patterns” that nudge consumers to make choices ...
Four Tips for Successful Bank-Fintech Partnerships
The more open banks are about the challenges they’re looking to solve, the more their fintech partners can understand how ...
Bank Marketing Podcast: Five Fundamentals That Matter Most
And: Who do so many Americans hate budgeting?
Google Analytics: A Primer for Bank Marketers
The aim of efficiently capturing and deciphering website user activity is to then deliver useful insights.
Bank Marketing Podcast: What are the best ways to hire both new and seasoned marketers?
Have an idea for a future podcast? Here is how to drop us a line.
What Bank Marketers Learned From the Pandemic
One important lesson is that marketing plays an even more critical role in customer communication, customer experience and revenue generation ...
Five Steps for Using Data to Become Your Customers’ Primary Financial Institution
Every bank has access to certain kinds of customer data, but the key is compiling various silos into one overarching ...
Bank Marketing Podcast: Is the customer journey now more digital than in-person?
And why do companies need so much data?
