By John Oxford
In this week’s Marketing Money Podcast, Josh Mabus of the Mabus Agency and I delve into the area of retail banking and customer journeys–or lack thereof, which include:
- A recent trip to a national retailer and how things have changed since 2019.
- Why do companies need so much data and what is the value of it?
- How the in-person checkout experience is antiquated.
- A dive into sales promotions and how effective they are.
- Is the customer journey now more digital than in-person?
- What does the service of Ritz Carlton really mean?
- And a discussion about pop music and some commercial usage …
To listen, click the podcast player above, or go here for more information.
John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, are co-hosts of the Marketing Money Podcast.
