A Picture is Worth a Million Bucks: Improving Photography in Financial Marketing
Following consistent best practices leads to better campaigns when choosing imagery to associate with products and services.
Browsing: Digital marketing
Four Ways to Ease the Pain of Regulated Customer Communications
Streamlining the process of managing disclosures will make it easier to stay compliant and reduce costs and timelines significantly, all while improving customer experience.
Banks, Sports Sponsorships and COVID: Three Ways to Win
If banks go into sports relationships with a long-term view, they can find success.
The Value of Meeting Your Customers Where They Want to be Met
Now is a great time to seriously consider modernizing your bank’s marketing plan.
From Fuzzy to Focused: Four Ways to Make Your Next Marketing Budget Shine
The lessons learned from the past six months can help us build stronger workforces, better brands and banks that are more resilient for years to come.
The Rising Role of Marketing in Banking
The right training can position marketers as the universal adapter for banking, bridging the divide between art and science.
Providing Lead Generation Through Digital Marketing
Help your bankers start a blog, vlog or a podcast. Show them how to how to use these tools and others to engage as experts in their field and community.
Bank Website Upgrades in a Time of Crisis
Even if your bank’s website is in dire need of a redesign, now is not the time. But a few key changes will go a long way to improving your site for both you and your customers.
Still the Best Way to Connect
Even as media consumption changes and delivery tactics become more sophisticated, providing value will always be the winner
The Big Brain in the Black Box
AI, machine learning and alternative data are helping banks and nonbanks alike make faster decisions and expand access to credit. While fair lending concerns about “black boxes” have impeded wider adoption of these technologies, the regulatory environment is shifting.