Analytics tools and ad platforms create more data than a human can possibly analyze and act on. Machine learning tools can identify trends and anomalies in large data sets faster and with greater precision.
If it has been awhile since you considered a refresh of your site, some basic analysis should help you get started.
“Return on experience” is now a useful measure for banks. The good news is that the tools for making the qualitative quantifiable already exist.
Social media strategy should be a major part of your marketing plan.
Avoiding a descent into content chaos is paramount. The way forward is to adopt a modular approach to content management.
The key differentiating factor for traditional banks remains the same: human relationships with customers.
Modern bank CMOs should be as comfortable in the B2B space as they are in B2C. The CMOs who are adaptable to new challenges will find their stock rising.
Our fearless duo discusses predictions for 2022 from a fellow ABA Bank Marketing contributor.
Four themes will be at the forefront: Growth, loans, digital and measurement.
Getting started in enacting advanced digital marketing strategies to reach wider audiences.