Our fearless duo discusses predictions for 2022 from a fellow ABA Bank Marketing contributor.
Browsing: Digital marketing
Four themes will be at the forefront: Growth, loans, digital and measurement.
Getting started in enacting advanced digital marketing strategies to reach wider audiences.
Traditional banks can appeal to younger customers and stop losing out on major opportunities by taking these trust-building steps.
With so many businesses and other organizations vying for a consumer’s attention on their mobile devices, it is important that banks not only connect, but stand out.
Rebranding builds awareness and grabs attention within your community, especially when you roll out a new look and updated personality across the right channels.
Banks are looking for context and perspective, beyond just tactical support.
‘You want to be in front of them periodically so when they have a need they think of you.’ All while avoiding cluttering the inbox.
Banks that differentiate by focusing on digitization alongside the human element will find it easier to keep current customers from looking for greener pastures.