Building a Personalized Digital Experience
While consumers’ interactions with brands today are more digital than ever, they still want relationships to feel personal.
Browsing: Digital marketing
A Digital Transformation of Consumer Segmentation
Tailor financial products and strategies to build engagement and serve the evolving needs of boomers and millennials
For Bank Marketers, the Value of Keeping it Simple
Clients like easy and clear choices, so lead with benefit and value.
Six Tips to Transforming Your Digital Touchpoints into Valuable Marketing Assets
Adopting a strategic approach with your servicing communications can build more resilient customer relationships.
For 2021, These Three Challenges Will Matter Most to Bank Marketers
The imperative of developing digital banking products and marketing will increase as will more effectively executing automation and building important communities through social media.
Marketing to the Next Generations
As Americans 35 and younger become an increasingly influential demographic, banks can adjust their marketing to create more effective connections.
Data Analytics Can Help Banks Gain Market Share While Minimizing Risk
It’s vital to verify data across sources to create a comprehensive 360-degree view of specific businesses.
A Non-Digital Guide to Conversions
Campaigns are more effective when they are not just driving eyeballs but encouraging action.
A Picture is Worth a Million Bucks: Improving Photography in Financial Marketing
Following consistent best practices leads to better campaigns when choosing imagery to associate with products and services.
Four Ways to Ease the Pain of Regulated Customer Communications
Streamlining the process of managing disclosures will make it easier to stay compliant and reduce costs and timelines significantly, all while improving customer experience.