Google Analytics: A Primer for Bank Marketers
The aim of efficiently capturing and deciphering website user activity is to then deliver useful insights.
Browsing: Digital marketing
Bank Marketing Podcast: What are the best ways to hire both new and seasoned marketers?
Have an idea for a future podcast? Here is how to drop us a line.
What Bank Marketers Learned From the Pandemic
One important lesson is that marketing plays an even more critical role in customer communication, customer experience and revenue generation than previously thought.
Five Steps for Using Data to Become Your Customers’ Primary Financial Institution
Every bank has access to certain kinds of customer data, but the key is compiling various silos into one overarching view that yields meaningful insights.
Bank Marketing Podcast: Is the customer journey now more digital than in-person?
And why do companies need so much data?
The Missing Link: What Your Online Loan and Deposit Application Provider Is Not Telling You
The good news is providers of all sizes are beginning to allow analytics tracking from within their applications.
Beyond the Bots: Supporting Your Front-line Teams with Interactive Communications
Customers and the teams servicing them must have the ability to respond quickly with the right information.
These Metrics Matter Most for Your Social Media ROI
Focusing on what matters most is the best way to show you can deliver quantifiable returns.
Improving Digital Journeys So Customers Stay Connected to Your Bank
Continual self-assessment can be a key tool to identifying areas to improve.
How to Align With Your Compliance Team on Social Media Strategy
Facilitating greater collaboration between compliance and marketing teams does not have to be an arduous process.