Marketing Money Podcast: The most underrated way to get attention for your bank
What really are the most effective ways banks can reach their audience?
Browsing: Digital marketing
Five tips to inform banks’ paid advertising budget
In a digital world, determining where to earmark money is even more complex because there are so many avenues to take.
Survey: Marketers working closer with more bank business lines
Agility and flexibility will be key as marketing teams allocate their resources to contribute to their institutions’ growth in meaningful ways.
What does omnichannel marketing look like for banks?
By using technology to their advantage, banks can target a multitude of audiences, allowing for greater reach and more conversions.
CFPB: Digital marketers not exempt from Consumer Financial Protection Act
Digital marketers that provide targeted advertising for financial firms are subject to the Consumer Financial Services Protection Act and its prohibition on unfair, deceptive or abusive practices. Therefore, these marketers risk potential legal action if they run afoul of the act, according to an interpretive rule issued today by the Consumer Financial Protection Bureau.
New Google Analytics 4 privacy controls help banks remain compliant
Balancing user privacy and convenience is full of tradeoffs, but GA4 makes it easier than ever to find the right mix based on your customers’ desires and local regulations.
ABA survey: Three trends driving change in bank marketing
With increased focus on analytics, technology, partnering with outside firms and other evolutions, banks are marketing for a new age.
How machine learning can unlock digital marketing success for banks
Analytics tools and ad platforms create more data than a human can possibly analyze and act on. Machine learning tools can identify trends and anomalies in large data sets faster and with greater precision.
Three signs your bank website needs a redesign
If it has been awhile since you considered a refresh of your site, some basic analysis should help you get started.
RIP ROI, hello ‘ROX’
“Return on experience” is now a useful measure for banks. The good news is that the tools for making the qualitative quantifiable already exist.