Marketing Money Podcast: Looking Ahead to a New Year and New Trends in Bank Marketing
Our fearless duo discusses predictions for 2022 from a fellow ABA Bank Marketing contributor.
Browsing: Digital marketing
What’s On the Way for Bank Marketers in 2022
Four themes will be at the forefront: Growth, loans, digital and measurement.
Three Ways Your Bank Can Connect to More Digital Customers
Getting started in enacting advanced digital marketing strategies to reach wider audiences.
Three Marketing Steps to Attract Millennials and Gen Z
Traditional banks can appeal to younger customers and stop losing out on major opportunities by taking these trust-building steps.
Get The (Text) Message?
With so many businesses and other organizations vying for a consumer’s attention on their mobile devices, it is important that banks not only connect, but stand out.
Five Reasons Why It May Be Time for Your Bank to Update Its Brand
Rebranding builds awareness and grabs attention within your community, especially when you roll out a new look and updated personality across the right channels.
Why More Banks of All Sizes Are Hiring Marketing Agencies
Banks are looking for context and perspective, beyond just tactical support.
Email Marketing Success Lessons from the Pandemic
‘You want to be in front of them periodically so when they have a need they think of you.’ All while avoiding cluttering the inbox.
Three Ways to Reduce Bank Customer Defection
Banks that differentiate by focusing on digitization alongside the human element will find it easier to keep current customers from looking for greener pastures.
Personalized Marketing? Not Without Email
It is easy to get overwhelmed by all the possibilities, but the key is to start with a plan.