Banks are looking for context and perspective, beyond just tactical support.
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‘You want to be in front of them periodically so when they have a need they think of you.’ All while avoiding cluttering the inbox.
Banks that differentiate by focusing on digitization alongside the human element will find it easier to keep current customers from looking for greener pastures.
It is easy to get overwhelmed by all the possibilities, but the key is to start with a plan.
When a texting campaign is deployed responsibly, customers will feel well-informed and cared for, and perhaps less likely to look elsewhere for their banking needs.
Banks marketing teams are increasingly facing this question across many contexts.
Compliance professionals reviewing marketing materials should ask some important questions to avoid “dark patterns” that nudge consumers to make choices they may not intend.
The more open banks are about the challenges they’re looking to solve, the more their fintech partners can understand how to deliver a solution.
And: Who do so many Americans hate budgeting?