Why More Banks of All Sizes Are Hiring Marketing Agencies
Banks are looking for context and perspective, beyond just tactical support.
Browsing: Digital marketing
Email Marketing Success Lessons from the Pandemic
‘You want to be in front of them periodically so when they have a need they think of you.’ All while avoiding cluttering the inbox.
Three Ways to Reduce Bank Customer Defection
Banks that differentiate by focusing on digitization alongside the human element will find it easier to keep current customers from looking for greener pastures.
Personalized Marketing? Not Without Email
It is easy to get overwhelmed by all the possibilities, but the key is to start with a plan.
The Right Way for Banks to Use Texting
When a texting campaign is deployed responsibly, customers will feel well-informed and cared for, and perhaps less likely to look elsewhere for their banking needs.
Bank Marketing Podcast: What Makes for a Great Vendor Relationship?
Banks marketing teams are increasingly facing this question across many contexts.
Marketing Compliance: Staying Alert to the Potentially Unfair or Deceptive
Compliance professionals reviewing marketing materials should ask some important questions to avoid “dark patterns” that nudge consumers to make choices they may not intend.
Four Tips for Successful Bank-Fintech Partnerships
The more open banks are about the challenges they’re looking to solve, the more their fintech partners can understand how to deliver a solution.
Bank Marketing Podcast: Five Fundamentals That Matter Most
And: Who do so many Americans hate budgeting?
Google Analytics: A Primer for Bank Marketers
The aim of efficiently capturing and deciphering website user activity is to then deliver useful insights.