The lessons learned from the past six months can help us build stronger workforces, better brands and banks that are more resilient for years to come.
Browsing: Digital marketing
The right training can position marketers as the universal adapter for banking, bridging the divide between art and science.
Help your bankers start a blog, vlog or a podcast. Show them how to how to use these tools and others to engage as experts in their field and community.
Even if your bank’s website is in dire need of a redesign, now is not the time. But a few key changes will go a long way to improving your site for both you and your customers.
Even as media consumption changes and delivery tactics become more sophisticated, providing value will always be the winner
AI, machine learning and alternative data are helping banks and nonbanks alike make faster decisions and expand access to credit. While fair lending concerns about “black boxes” have impeded wider adoption of these technologies, the regulatory environment is shifting.
Bank marketers can continually hunt for opportunities to add expertise—even during the pandemic.
With proper documentation, solid process and a clear set of best practices, legal review can look less like a hurdle to cross and more like a valuable means to improving content you’re creating for your bank
Committing to smart, emerging digital content channels means you’ll be right there ready with your marketing as consumer habits change.
It can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in the age of traditional marketing. There are myriad choices, many with confusing acronyms. How do all these pieces fit together—or do they? And where do you start?