Following consistent best practices leads to better campaigns when choosing imagery to associate with products and services.
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Streamlining the process of managing disclosures will make it easier to stay compliant and reduce costs and timelines significantly, all while improving customer experience.
If banks go into sports relationships with a long-term view, they can find success.
Now is a great time to seriously consider modernizing your bank’s marketing plan.
The lessons learned from the past six months can help us build stronger workforces, better brands and banks that are more resilient for years to come.
The right training can position marketers as the universal adapter for banking, bridging the divide between art and science.
Help your bankers start a blog, vlog or a podcast. Show them how to how to use these tools and others to engage as experts in their field and community.
Even if your bank’s website is in dire need of a redesign, now is not the time. But a few key changes will go a long way to improving your site for both you and your customers.
Even as media consumption changes and delivery tactics become more sophisticated, providing value will always be the winner
AI, machine learning and alternative data are helping banks and nonbanks alike make faster decisions and expand access to credit. While fair lending concerns about “black boxes” have impeded wider adoption of these technologies, the regulatory environment is shifting.