What does omnichannel marketing look like for banks?
By using technology to their advantage, banks can target a multitude of audiences, allowing for greater reach and more conversions.
Browsing: Digital marketing
CFPB: Digital marketers not exempt from Consumer Financial Protection Act
Digital marketers that provide targeted advertising for financial firms are subject to the Consumer Financial Services Protection Act and its prohibition on unfair, deceptive or abusive practices. Therefore, these marketers risk potential legal action if they run afoul of the act, according to an interpretive rule issued today by the Consumer Financial Protection Bureau.
New Google Analytics 4 privacy controls help banks remain compliant
Balancing user privacy and convenience is full of tradeoffs, but GA4 makes it easier than ever to find the right mix based on your customers’ desires and local regulations.
ABA survey: Three trends driving change in bank marketing
With increased focus on analytics, technology, partnering with outside firms and other evolutions, banks are marketing for a new age.
How machine learning can unlock digital marketing success for banks
Analytics tools and ad platforms create more data than a human can possibly analyze and act on. Machine learning tools can identify trends and anomalies in large data sets faster and with greater precision.
Three signs your bank website needs a redesign
If it has been awhile since you considered a refresh of your site, some basic analysis should help you get started.
RIP ROI, hello ‘ROX’
“Return on experience” is now a useful measure for banks. The good news is that the tools for making the qualitative quantifiable already exist.
The Keys to Your Bank’s Social Media Marketing Plans
Social media strategy should be a major part of your marketing plan.
How to Hyper-Segment Your Customer Communications without Losing Control
Avoiding a descent into content chaos is paramount. The way forward is to adopt a modular approach to content management.
Digital Transformation in Banking Is About Experience
The key differentiating factor for traditional banks remains the same: human relationships with customers.