The aim of efficiently capturing and deciphering website user activity is to then deliver useful insights.
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One important lesson is that marketing plays an even more critical role in customer communication, customer experience and revenue generation than previously thought.
Every bank has access to certain kinds of customer data, but the key is compiling various silos into one overarching view that yields meaningful insights.
And why do companies need so much data?
The good news is providers of all sizes are beginning to allow analytics tracking from within their applications.
Customers and the teams servicing them must have the ability to respond quickly with the right information.
Focusing on what matters most is the best way to show you can deliver quantifiable returns.
Continual self-assessment can be a key tool to identifying areas to improve.
Facilitating greater collaboration between compliance and marketing teams does not have to be an arduous process.