Marketing Money Podcast: The most underrated way to get attention for your bank

Improving data capability offers marketers a meaningful opportunity to strengthen credibility and demonstrate value within their institutions.

While overall customer satisfaction with retail banks has remained steady, a growing number of customers are moving money away from their primary bank, according to a recent survey by J.D. Power.

Digital tools can help tailor financial guidance so confronting consumer debt does not have to feel intimidating.

By employing trauma-informed principles to current practices, banks can start to knowingly serve survivors without an overhaul of policies.

Sponsor banking, or BaaS, is a unique opportunity for banks, but according to Amanda Swoverland of Hatch Bank, it requires strategy, discipline and a laser focus on risk.

Financial institutions can reduce downstream losses by shifting resources earlier in the distress cycle.