Protecting the images representing your bank is a crucial task for marketers.
Focusing on your data and insights, as well as taking some current practices to the next level, will ensure your marketing strategy is focused on growth and performance.
But how will that role be defined during this strange time?
Marketing messages differ, based on bank objectives and partnership model.
During the COVID-19 pandemic, it is even more critical that banks pay careful attention to precise and emotionally calibrated customer communications.
Embrace this powerful opportunity to prove once and for all that your bank is everything you say it is.
In times of crisis, take proactive steps to observe, listen and advise to ensure your institution develops a positive, lasting reputation as a business bank.
For bank marketers in the COVID-19 crisis, the objective is clear: Keep your eyes on the prize.
Branding goes beyond advertising and signage. Don’t neglect how your physical spaces shape your customer experience.
Banks should act immediately to ensure their social media strategies are updated, actively managed and supportive of customer needs.