Banks can position student-athletes as well-known hometown heroes, who must have discipline to adhere to rigorous schedules.
‘It’s all about creating content that feels authentic to the platform and speaks to the needs of those who engage with it.’
‘So many banks speak about relationships, but we wanted to show how our people and the relationships they build are different.’
U.S. banks’ digital ad spend reached over $13 billion in 2022, up more than 20 percent from 2021.
What really are the most effective ways banks can reach their audience?
In a digital world, determining where to earmark money is even more complex because there are so many avenues to take.
Proposal modernizes rules for using official FDIC signs and advertising statements, clarifies deposit insurance coverage misrepresentations.
The value of shoring up your marketing skills.
Banks are looking to leverage the growing name, image and likeness universe.
This is part 2 of the Marketing Money Podcast’s breakdown of the 2022 ABA Bank Marketing Conference.