Pushing Through the Creative Bounds in Bank Marketing
In a risk-averse industry, how do bank marketers approach delivering creative that stands out?
Browsing: Advertising
Is it Too Early to Promote Product?
We can’t talk the same way about our products as we did before the COVID-19 shutdown.
Still the Best Way to Connect
Even as media consumption changes and delivery tactics become more sophisticated, providing value will always be the winner
For Banks, TV Remains a Powerful Messaging Option
But how will that role be defined during this strange time?
A Marketing Game Plan for COVID-19
Whether you’re working from home or holding down the fort at the bank, here are five tips for marketers in the new world of the coronavirus.
How To Dive Into Digital Marketing
It can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in the age of traditional marketing. There are myriad choices, many with confusing acronyms. How do all these pieces fit together—or do they? And where do you start?
What Can Bank Marketers Learn from High Fashion?
Act like a brand and not a bank in finding your brand message. Take advantage of the channels available to your content. Take some compliance-approved risks to set yourself apart from that homogeneous First Community State Trust Bank on the nearest street corner.
Podcast: Avoiding the ‘Rhetoric of Sameness’ in Marketing
“We just never felt like we wanted to join that rhetoric of sameness,” Tim Marshall says of his marketing approach at Bank of Ann Arbor.
CEO Q&A: Brand Presence for Community Banks
A conversation with Tim Marshall, president and CEO of the Bank of Ann Arbor.
Tips for Simplifying Advertising
This week, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency sort through the 20 advertising pointers outlined by “Wizard of Ads” author Roy H. Williams.