Act like a brand and not a bank in finding your brand message. Take advantage of the channels available to your content. Take some compliance-approved risks to set yourself apart from that homogeneous First Community State Trust Bank on the nearest street corner.
“We just never felt like we wanted to join that rhetoric of sameness,” Tim Marshall says of his marketing approach at Bank of Ann Arbor.
A conversation with Tim Marshall, president and CEO of the Bank of Ann Arbor.
This week, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency sort through the 20 advertising pointers outlined by “Wizard of Ads” author Roy H. Williams.
On the latest Marketing Money Podcast, John Oxford hands the mike over to the team at Rain Local to talk about digital advertising, building smart customer databases and geo-conquesting.