What’s On the Way for Bank Marketers in 2022
Four themes will be at the forefront: Growth, loans, digital and measurement.
Browsing: Advertising
Driving More Commercial Leads to Your Bank Using LinkedIn Ads
The platform’s strength is its targeting capabilities, as well as offering multiple types of ads.
Three Steps to Increasing Mortgage Sales
Mortgage loan officers can leverage social media marketing to build better customer relationships.
Podcast: Making the Most of an Anti-Phishing Campaign
The award-winning #BanksNeverAskThat anti-phishing consumer education campaign is back with refreshed content for 2021.
Marketing Compliance: Staying Alert to the Potentially Unfair or Deceptive
Compliance professionals reviewing marketing materials should ask some important questions to avoid “dark patterns” that nudge consumers to make choices they may not intend.
Omnichannel Banking: the Key to Building Long-Term Relationships
The most effective strategies for banks will have digital and brick-and-mortar channels working together to provide the greatest possible convenience and flexibility.
Embracing the Art of Marketing
Banks can set themselves apart with bold creativity that sometimes falls outside the raw data.
ABA Launches Major Ad Campaign to Raise Awareness for PPP
With the Paycheck Protection Program set to close at the end of March, the American Bankers Association today launched a multi-state radio advertising campaign encouraging eligible small businesses still struggling financially from the pandemic to reach out to banks in their area for a Paycheck Protection Program loan.
For 2021, These Three Challenges Will Matter Most to Bank Marketers
The imperative of developing digital banking products and marketing will increase as will more effectively executing automation and building important communities through social media.
Six Big Myths (and Truths) About Compliant Loan Advertising
Compliance teams want powerful, compelling and even award-winning advertising because when you have that, everyone benefits.