Podcast: Avoiding the ‘Rhetoric of Sameness’ in Marketing
“We just never felt like we wanted to join that rhetoric of sameness,” Tim Marshall says of his marketing approach at Bank of Ann Arbor.
Browsing: Advertising
CEO Q&A: Brand Presence for Community Banks
A conversation with Tim Marshall, president and CEO of the Bank of Ann Arbor.
Tips for Simplifying Advertising
This week, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency sort through the 20 advertising pointers outlined by “Wizard of Ads” author Roy H. Williams.
A Deep Dive in Digital Advertising
On the latest Marketing Money Podcast, John Oxford hands the mike over to the team at Rain Local to talk about digital advertising, building smart customer databases and geo-conquesting.
Implementing Native Advertising
By Greg Keegan
Interruptive Marketing
A Marketing Money Podcast
Shifting Marketing Strategies on the Horizon
By Monica Meinert
Big Marketing Wins
A Marketing Money Podcast
Are You Marketing Like It’s 1908?
By Kate Young
Eastern Bank: Join Us for Good
By Karen M. Kroll