Tips for banks to win with student-athletes in the NIL era
Banks can position student-athletes as well-known hometown heroes, who must have discipline to adhere to rigorous schedules.
Browsing: Advertising
Brand Slam Awards: Dedham Savings’ social media campaign aims at younger customers
‘It’s all about creating content that feels authentic to the platform and speaks to the needs of those who engage with it.’
Brand Slam Awards: Synovus focuses on strong video storytelling to drive new vision
‘So many banks speak about relationships, but we wanted to show how our people and the relationships they build are different.’
For bank marketers, digital media increasingly leads budget priorities
U.S. banks’ digital ad spend reached over $13 billion in 2022, up more than 20 percent from 2021.
Marketing Money Podcast: The most underrated way to get attention for your bank
What really are the most effective ways banks can reach their audience?
Five tips to inform banks’ paid advertising budget
In a digital world, determining where to earmark money is even more complex because there are so many avenues to take.
FDIC proposes amending rules on signage, advertising
Proposal modernizes rules for using official FDIC signs and advertising statements, clarifies deposit insurance coverage misrepresentations.
Marketing Money Podcast: Chasing the Rainbows of Tomorrow
The value of shoring up your marketing skills.
College athletes starring in bank marketing: NIL rule changes mean new opportunities
Banks are looking to leverage the growing name, image and likeness universe.
Marketing Money Podcast: 2022 ABA Bank Marketing Conference Preview—Part 2
This is part 2 of the Marketing Money Podcast’s breakdown of the 2022 ABA Bank Marketing Conference.