In a risk-averse industry, how do bank marketers approach delivering creative that stands out?
We can’t talk the same way about our products as we did before the COVID-19 shutdown.
Even as media consumption changes and delivery tactics become more sophisticated, providing value will always be the winner
But how will that role be defined during this strange time?
Whether you’re working from home or holding down the fort at the bank, here are five tips for marketers in the new world of the coronavirus.
It can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in the age of traditional marketing. There are myriad choices, many with confusing acronyms. How do all these pieces fit together—or do they? And where do you start?
Act like a brand and not a bank in finding your brand message. Take advantage of the channels available to your content. Take some compliance-approved risks to set yourself apart from that homogeneous First Community State Trust Bank on the nearest street corner.
“We just never felt like we wanted to join that rhetoric of sameness,” Tim Marshall says of his marketing approach at Bank of Ann Arbor.
A conversation with Tim Marshall, president and CEO of the Bank of Ann Arbor.