Bank marketing budget and staffing considerations for 2025
Digital dominates while outside agency support as a percentage of marketing budget has decreased.
Tag: Advertising
New campaign seeks to raise public awareness of mutual banks
“Mutuals Matter” is a national advertising, marketing and communications effort “that aims to shine a spotlight on what sets mutual ...
Jingles all the way?
Music is still part of bank marketers’ tool kits, but in new ways. ‘I think brands have the opportunity to ...
The real-world application of video in financial marketing
Banks find new ways to incorporate video-based marketing strategies to drive business growth, brand differentiation and customer satisfaction.
Design your way to low-cost deposit growth
It has been more than a decade since many institutions have taken a hard look at their deposit products.
Brand Slam Award winner: First Horizon video campaign builds brand awareness
Client success stories ‘present a compelling narrative that not only showcases our dedication but also highlights the positive impact we ...
Tips for banks to win with student-athletes in the NIL era
Banks can position student-athletes as well-known hometown heroes, who must have discipline to adhere to rigorous schedules.
Brand Slam Awards: Dedham Savings’ social media campaign aims at younger customers
‘It's all about creating content that feels authentic to the platform and speaks to the needs of those who engage ...
Brand Slam Awards: Synovus focuses on strong video storytelling to drive new vision
‘So many banks speak about relationships, but we wanted to show how our people and the relationships they build are ...
For bank marketers, digital media increasingly leads budget priorities
U.S. banks’ digital ad spend reached over $13 billion in 2022, up more than 20 percent from 2021.
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