For bank marketers, digital media increasingly leads budget priorities
U.S. banks’ digital ad spend reached over $13 billion in 2022, up more than 20 percent from 2021.
Tag: Advertising
Marketing Money Podcast: The most underrated way to get attention for your bank
What really are the most effective ways banks can reach their audience?
Five tips to inform banks’ paid advertising budget
In a digital world, determining where to earmark money is even more complex because there are so many avenues to ...
FDIC proposes amending rules on signage, advertising
Proposal modernizes rules for using official FDIC signs and advertising statements, clarifies deposit insurance coverage misrepresentations.
Marketing Money Podcast: Chasing the Rainbows of Tomorrow
The value of shoring up your marketing skills.
College athletes starring in bank marketing: NIL rule changes mean new opportunities
Banks are looking to leverage the growing name, image and likeness universe.
Marketing Money Podcast: 2022 ABA Bank Marketing Conference Preview—Part 2
This is part 2 of the Marketing Money Podcast’s breakdown of the 2022 ABA Bank Marketing Conference.
Marketing Money Podcast: 2022 ABA Bank Marketing Conference Preview
Josh Mabus and John Oxford break down the different learning opportunities as well as share some travel tips for Denver.
What does omnichannel marketing look like for banks?
By using technology to their advantage, banks can target a multitude of audiences, allowing for greater reach and more conversions.
Marketing Money Podcast: What “tipping creep” can mean for banks
Tipping has long been a mainstay in American dining culture. Recently, it has expanded into counter service, fast food and ...
