You may be watching your own social media analytics. But do you know how rival banks’ marketing materials are resonating?
Campaigns lend context and focus to every action marketers take. Being clear on what problems your campaign solves for customers is essential.
What are the most common conversion missteps that cost banks every day?
The FDIC today approved a final rule establishing a process by which the agency will identify and investigate any conduct involving the misuse of its name or logo.
Analytics tools and ad platforms create more data than a human can possibly analyze and act on. Machine learning tools can identify trends and anomalies in large data sets faster and with greater precision.
Finding ways to engage customers means avoiding messaging that is not only too broad but too targeted.
If you want your website to act as your bank’s digital branch, then it’s important to provide a full experience for your users.
Four themes will be at the forefront: Growth, loans, digital and measurement.
The platform’s strength is its targeting capabilities, as well as offering multiple types of ads.