The value of competitor social media analysis
You may be watching your own social media analytics. But do you know how rival banks’ marketing materials are resonating?
Browsing: Advertising
Marketing Money Podcast: The high five of campaign marketing
Campaigns lend context and focus to every action marketers take. Being clear on what problems your campaign solves for customers is essential.
Marketing Money Podcast: The hateful eight of conversion
What are the most common conversion missteps that cost banks every day?
FDIC finalizes rule to investigate misuse of agency name, logo
The FDIC today approved a final rule establishing a process by which the agency will identify and investigate any conduct involving the misuse of its name or logo.
How machine learning can unlock digital marketing success for banks
Analytics tools and ad platforms create more data than a human can possibly analyze and act on. Machine learning tools can identify trends and anomalies in large data sets faster and with greater precision.
Marketing Money Podcast: The great eight of conversion
Finding ways to engage customers means avoiding messaging that is not only too broad but too targeted.
Individual Product Pages Bring Major Benefits to Your Bank Website
If you want your website to act as your bank’s digital branch, then it’s important to provide a full experience for your users.
What’s On the Way for Bank Marketers in 2022
Four themes will be at the forefront: Growth, loans, digital and measurement.
Driving More Commercial Leads to Your Bank Using LinkedIn Ads
The platform’s strength is its targeting capabilities, as well as offering multiple types of ads.
Three Steps to Increasing Mortgage Sales
Mortgage loan officers can leverage social media marketing to build better customer relationships.