Modern bank CMOs should be as comfortable in the B2B space as they are in B2C. The CMOs who are adaptable to new challenges will find their stock rising.
Browsing: Retail and Marketing
Postcards drive response and can deliver a healthy return on investment if banks follow a few key steps.
One of the best ways to build and maintain overall brand consistency is to create a reference guide or roadmap that includes everything that matters about your brand.
If you want your website to act as your bank’s digital branch, then it’s important to provide a full experience for your users.
The FDIC today said it has partnered with the nonprofit Operation Hope to promote financial education to minority and women-owned businesses. Through the partnership, Operation Hope will use the FDIC’s Money Smart financial education resources to help teach how to do business with the agency.
Community banks are keeping bank branches open, with 84% responding to a recent survey that they have not closed a single branch in the past 12 months.
Chatbots can help banks automate customer interactions, especially when it comes to basic or routine tasks, like resetting a password for an online banking account or transferring funds between accounts.
Banks that embrace innovation and harness the power of data and new technology—while remaining focused on customer service basics—will be well-positioned for future growth and resilience.
Targeted marketing strategies have the potential to achieve big success in customer retention and acquisition.
Our fearless duo discusses predictions for 2022 from a fellow ABA Bank Marketing contributor.