It is easy to get overwhelmed by all the possibilities, but the key is to start with a plan.
Browsing: Retail and Marketing
Consumer data privacy concerns have some banks shifting their focus from customer acquisition to retention.
Millennials want advisors who share their values or who understand their life goals and experiences. Doing business with bankers who “get them” will engender trust and solidify these budding relationships.
When a texting campaign is deployed responsibly, customers will feel well-informed and cared for, and perhaps less likely to look elsewhere for their banking needs.
Banks marketing teams are increasingly facing this question across many contexts.
Customer satisfaction with credit card issuers declined this year as card issuers worked to meet consumers’ needs amid continued economic volatility, according to the J.D. Power 2021 Credit Card Satisfaction Study released today.
Compliance professionals reviewing marketing materials should ask some important questions to avoid “dark patterns” that nudge consumers to make choices they may not intend.
Community partnerships, word of mouth help market an important financial inclusion initiative.
When you multiply all the custom requirements across a multitude of platforms and vendors supporting bank marketing, the investment to display one logo is dizzying. Can disclosures be centralized instead?
The more open banks are about the challenges they’re looking to solve, the more their fintech partners can understand how to deliver a solution.