Browsing: Retail and Marketing

Retail and Marketing

Read and listen to learn about three lines of M&A marketing strategies you need to be aware of—whether you work for one of the banks in the transaction or a competitive bank in the same market.

Retail and Marketing

To accommodate changing consumer preferences and technology, it’s necessary to shift the retail culture. And that requires a wholesale look at the entire organization—and the removal of barriers between business lines that have existed within banks forever.


Ninety-five percent of respondents in a recent American Bankers Association/Morning Consult survey rated their bank’s online and mobile app experience as “good,” “very good” or “excellent,” and 77% agreed that technological improvements by banks are making it easier for them to access their financial services.

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