How to Become a More Valuable Marketer at Your Bank
Always be on the hunt for new knowledge from meetings and mentors, to absorb thoughts, ideas and tactics from other creatives, and from industries outside of banking as well.
Browsing: Retail and Marketing
Podcast: How Banks Can Manage Risks of Coronavirus Aerosolization
With the World Health Organization’s recent recognition of evidence that the novel coronavirus can be aerosolized in particles that remain in the air for long periods over long distances, how do banks need to adjust their COVID-19 risk mitigation procedures?
Has COVID-19 Killed Open-Concept Bank Spaces?
New bank office and branch configurations will focus as much on revised business practices as on design changes.
ABA Urges Banks to Require Face Coverings in Branches
In an email to member CEOs yesterday, ABA President and CEO Rob Nichols urged banks to adopt and publicly announce a policy requiring anyone entering a bank branch to wear a mask or face covering.
Podcast: How Digital Banking Transformation Paid Off in the Pandemic
When COVID-19 accelerated customer movement into mobile and online banking solutions, and triggered consumers to push their funds into bank accounts, banks that had made investments in the digital customer experience were positioned to capitalize.
Rethink Your Homepage
It turns out that a formerly tried-and-true design feature does not meet the needs of visitors to your bank’s website.
CFPB Study Finds Mixed Results for ‘Credit-Builder’ Loans
The Consumer Financial Protection Bureau today released a study of the effects of so-called credit-builder loans on credit scores.
Pushing Through the Creative Bounds in Bank Marketing
In a risk-averse industry, how do bank marketers approach delivering creative that stands out?
Communication Best Practices: Preparing for the Unexpected
Your communications in times of crisis—what you say and how you say it—are just as important as being able to deliver the message.
Your Brand Standards Document Ensures Brand Integrity
Protecting the images representing your bank is a crucial task for marketers.