Browsing: Retail and Marketing
20/20 Foresight for M&A Communications Planning
Here’s a five-step approach to ensuring customers and employees see you in your best light during a merger.
Governance and Control in Social Media
Many initial concerns have subsided as regulators become more social media-aware, banks gain maturity in managing social media programs and automated tools provide an essential layer of governance.
Flip the Script on M&A Marketing
Read and listen to learn about three lines of M&A marketing strategies you need to be aware of—whether you work for one of the banks in the transaction or a competitive bank in the same market.
Retail Banking: A Future Powered by People
To accommodate changing consumer preferences and technology, it’s necessary to shift the retail culture. And that requires a wholesale look at the entire organization—and the removal of barriers between business lines that have existed within banks forever.
Digital vs. Traditional Marketing: Do’s and Don’ts
Give your digital and traditional marketing planning a jump-start by considering these must-do’s.
Survey: Banks Ramp Up Efforts to Protect Older Americans from Financial Abuse
As the population of older Americans continues to grow—and with seniors increasingly the targets of scams—a majority of banks are responding by offering training for frontline staff on how to prevent elder financial exploitation, according to the ABA Foundation’s second Older Americans Benchmarking Report released today.
First Security Bancorp: Only in Arkansas
Based in Searcy, Arkansas, First Security has flourished by doubling down on its Arkansas roots and catering to the in-state market.
Consumers Give Bank Mobile Apps Top Marks in Morning Consult Survey
Ninety-five percent of respondents in a recent American Bankers Association/Morning Consult survey rated their bank’s online and mobile app experience as “good,” “very good” or “excellent,” and 77% agreed that technological improvements by banks are making it easier for them to access their financial services.