Digital Transformation in Banking Is About Experience
The key differentiating factor for traditional banks remains the same: human relationships with customers.
Browsing: Retail and Marketing
Anatomy of an Effective Bank CMO
Modern bank CMOs should be as comfortable in the B2B space as they are in B2C. The CMOs who are adaptable to new challenges will find their stock rising.
Fundamentals in Postcard Design
Postcards drive response and can deliver a healthy return on investment if banks follow a few key steps.
Building Brand and Design Guardrails For Your Bank
One of the best ways to build and maintain overall brand consistency is to create a reference guide or roadmap that includes everything that matters about your brand.
Individual Product Pages Bring Major Benefits to Your Bank Website
If you want your website to act as your bank’s digital branch, then it’s important to provide a full experience for your users.
FDIC Partners With Operation Hope to Promote Financial Education
The FDIC today said it has partnered with the nonprofit Operation Hope to promote financial education to minority and women-owned businesses. Through the partnership, Operation Hope will use the FDIC’s Money Smart financial education resources to help teach how to do business with the agency.
Survey: Community Banks Keeping Branches Open
Community banks are keeping bank branches open, with 84% responding to a recent survey that they have not closed a single branch in the past 12 months.
Chatbots: Changing the Face of Customer Engagement
Chatbots can help banks automate customer interactions, especially when it comes to basic or routine tasks, like resetting a password for an online banking account or transferring funds between accounts.
Bank Tech Trends for 2022
Banks that embrace innovation and harness the power of data and new technology—while remaining focused on customer service basics—will be well-positioned for future growth and resilience.
How Segmentation Drives Effective Marketing Strategy for Banks
Targeted marketing strategies have the potential to achieve big success in customer retention and acquisition.