Banks turn to college athletes for marketing wins
Not just March madness: Rule changes bring new opportunities to connect to customers and new audiences via multiple sports
Author Craig Colgan
Craig Colgan
Craig Colgan is Senior Editor at the ABA Banking Journal.
Brand Slam Awards: Simmons Bank’s mobile deposit sweepstakes
‘Mobile deposit has a lot of unknowns. That is why it was so important to give customers a risk-free way to see what it’s all about.’
Brand Slam Awards 2022: Evolve Bank & Trust’s social media campaign
“Technology and innovation are who we are, and we are fortunate to have successful women…
Q & A: Eric Cook on rapid change in bank marketing
As data has become more abundant and useful, the result is “a steep learning curve that bank marketers are facing.”
ABA Brand Slam Awards: Fortifi Bank’s Web Redesign
Creating an experience that speaks to and solves problems rather than just lists products and services.
Career Profile: From Bank Marketing to Chief Diversity Officer
Bank marketing skills and experience can inform and inspire professionals to take on new leadership challenges.
The Digital Dollar Comes into Focus
A U.S. central bank digital currency moves from theory to ‘we have a responsibility to get this right.’
A (Video) Visit from St. Nicholas
Local banks share their video tools to bring some virtual Christmas cheer to families.
Breathing Easy, from A to C
When fighting an airborne virus, air flow and filtration are building blocks for getting back to work.
Human Customer Support in the Digital Age: The Challenge to Adapt
Banks are balancing the need to provide help with their digital tools while continuing to deliver traditional banking customer service.