‘By reframing around a mission, we embraced the opportunity to contribute to our customers’ journeys toward financial stability and personal growth.’
Author Craig Colgan
A popular program that has banked thousands now offers financial education and credit counseling.
‘It doesn’t look like a typical bank website, but invites visitors to stay longer and enjoy an improved website experience.’
‘It’s all about creating content that feels authentic to the platform and speaks to the needs of those who engage with it.’
What banks can learn from new research about social media-fueled bank runs — and why what banks do best may just be their secret weapon.
‘So many banks speak about relationships, but we wanted to show how our people and the relationships they build are different.’
‘Activating the attract zone in an urban setting allows banks to create a mood, tell a story and start to draw people in to a branded experience.
‘Simplicity was the key. United Acts of Kindness is a big concept and can also seem like a big commitment.’
High-profile banking laws driven by politics and model policies are roaring out of state legislatures—our “laboratories of democracy.” And are we headed toward being a country of red-state banks and blue-state banks?