Brand Slam Awards: A new website aimed at a community in need – and cool technology upgrade, too
‘By reframing around a mission, we embraced the opportunity to contribute to our customers’ journeys toward financial stability and personal growth.’
Author Craig Colgan
Craig Colgan
Craig Colgan is Senior Editor at the ABA Banking Journal.
Banks partner with VA to serve veterans in need
A popular program that has banked thousands now offers financial education and credit counseling.
Brand Slam Awards: OMB Bank’s remodeled website drives engagement and results
‘It doesn’t look like a typical bank website, but invites visitors to stay longer and enjoy an improved website experience.’
Brand Slam Awards: Dedham Savings’ social media campaign aims at younger customers
‘It’s all about creating content that feels authentic to the platform and speaks to the needs of those who engage with it.’
Do loose tweets sink (balance) sheets?
What banks can learn from new research about social media-fueled bank runs — and why what banks do best may just be their secret weapon.
Brand Slam Awards: Synovus focuses on strong video storytelling to drive new vision
‘So many banks speak about relationships, but we wanted to show how our people and the relationships they build are different.’
Valley Bank’s colorful, abstract sign concept announces a contemporary brand
‘Activating the attract zone in an urban setting allows banks to create a mood, tell a story and start to draw people in to a branded experience.
Brand Slam Award: First United campaign inspires 300,000 acts of kindness
‘Simplicity was the key. United Acts of Kindness is a big concept and can also seem like a big commitment.’
Laboratory experiments
High-profile banking laws driven by politics and model policies are roaring out of state legislatures—our “laboratories of democracy.” And are we headed toward being a country of red-state banks and blue-state banks?
Banks turn to college athletes for marketing wins
Not just March madness: Rule changes bring new opportunities to connect to customers and new audiences via multiple sports