Brand Slam Awards: Synovus focuses on strong video storytelling to drive new vision
‘So many banks speak about relationships, but we wanted to show how our people and the relationships they build are...
‘So many banks speak about relationships, but we wanted to show how our people and the relationships they build are...
‘Activating the attract zone in an urban setting allows banks to create a mood, tell a story and start to...
‘Simplicity was the key. United Acts of Kindness is a big concept and can also seem like a big commitment.’
High-profile banking laws driven by politics and model policies are roaring out of state legislatures—our “laboratories of democracy.” And are...
Not just March madness: Rule changes bring new opportunities to connect to customers and new audiences via multiple sports
‘Mobile deposit has a lot of unknowns. That is why it was so important to give customers a risk-free way...
“Technology and innovation are who we are, and we are fortunate to have successful women in key roles who are...
As data has become more abundant and useful, the result is “a steep learning curve that bank marketers are facing.”
Creating an experience that speaks to and solves problems rather than just lists products and services.
Bank marketing skills and experience can inform and inspire professionals to take on new leadership challenges.
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