In this episode, Josh and John tackle the most common excuse in bank marketing and explain how clarity, consistency and creativity matter more than money. Start with what you have, and do it well.
John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.
The ABA Foundation launched the Rebuild Right: Safe Credit Recovery and Responsible Debt Solutions campaign, a new national initiative designed to empower consumers to rebuild credit responsibly and avoid harmful financial pitfalls.
It is essential to look beyond the balance sheets and understand the pressures facing the modern borrower.
ABA joined six financial sector associations in alerting members of Congress to the practices of the debt settlement industry, “which typically misleads millions of Americans into financial jeopardy with false promises of a quick way to negotiate existing...
ABA said it was puzzled by a National Credit Union Administration proposal to remove the requirement that credit union advertisements state that their deposit products are insured, noting that banks must do so.
Public trust in banking has recovered following a sharp decline caused by the 2008 financial crisis, although the U.S. remains one of several countries where it lags behind the levels seen before the Great Recession, according to a...
Banks’ data maturity continues to accelerate, but marketers still face structural barriers in accessing and activating data.
