A bank marketer’s guide to justifying a budget increase
When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of bank executives and demonstrate financial value.
Browsing: Marketing role
Survey: The changing role of bank marketing
‘We are transforming our marketing organization to prioritize targeted data-driven customer acquisition and lead generation programs.’
ABA survey shows bank marketers are bank leaders
Bank marketers increasingly hold senior positions, and their responsibility appears to be broadening across multiple strategically important areas.
Anatomy of an Effective Bank CMO
Modern bank CMOs should be as comfortable in the B2B space as they are in B2C. The CMOs who are adaptable to new challenges will find their stock rising.
Fundamentals in Postcard Design
Postcards drive response and can deliver a healthy return on investment if banks follow a few key steps.
Four Marketing Trends to Prepare for in 2021
The year 2020 was like no other, but 2021 presents its own set of unique challenges for bank marketers.
Rethinking the Marketing Role
The future is exciting for the bank marketer who is willing to take on the challenge of an expanded leadership role.
Looking Ahead: Essential Themes for 2019
By Siya Vansia
The Care & Feeding of Marketing
By Karen M. Kroll
The Role of the Marketer
A Marketing Money Podcast