When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of bank executives and demonstrate financial value.
Browsing: Marketing role
‘We are transforming our marketing organization to prioritize targeted data-driven customer acquisition and lead generation programs.’
Bank marketers increasingly hold senior positions, and their responsibility appears to be broadening across multiple strategically important areas.
Modern bank CMOs should be as comfortable in the B2B space as they are in B2C. The CMOs who are adaptable to new challenges will find their stock rising.
Postcards drive response and can deliver a healthy return on investment if banks follow a few key steps.
The year 2020 was like no other, but 2021 presents its own set of unique challenges for bank marketers.
The future is exciting for the bank marketer who is willing to take on the challenge of an expanded leadership role.