In this episode, Josh and John tackle the most common excuse in bank marketing and explain how clarity, consistency and creativity matter more than money. Start with what you have, and do it well.
John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.
Common myths and misperceptions might confuse about what to expect and misdirect investment and efforts.
Not only do we celebrate the 150th anniversary of our organization, we also commemorate an important milestone for the ABA Foundation.
Customer inquiries and complaints are important tools for detecting scams, but structural barriers in the bank may prevent them from being fully utilized.
ABA's new Treasury Check Verification System platform is live. ABA anti-fraud experts Paul Benda and Hannah Ibberson discuss the platform and how banks can put it to use.
Automation can assist bank marketers with lead analysis, scoring and pipeline reporting when built into a bank's CRM or automation platform.
Anti-fraud systems are learning to anticipate fraud rather than merely react to it. Better anticipatory abilities inch systems closer to full automation.
