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Home Retail and Marketing

Marketing Money Podcast: Exploring bank marketing via texts

Bank marketers are confronting challenges when using a simple digital tool.

June 24, 2024
Reading Time: 1 min read
Survey: Bank customers want more robust mobile options

Unpack the complexities of text messaging in bank marketing with Josh and John. From privacy dilemmas to effective tactics, this episode offers practical insights and humorous commentary for marketers navigating the digital landscape.

John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.

Tags: DataDigital marketingMarketing Money PodcastMobile banking
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