ABA survey: Mobile apps most popular tool to manage bank accounts
More than half of U.S. consumers are conducting their banking via mobile apps more often than any other method, according ...
Tag: Mobile banking
Survey: Mobile banking most popular option among consumers
Three out of four respondents in a recent consumer banking survey by MarketWatch said they prefer to bank digitally, either ...
Marketing Money Podcast: Exploring bank marketing via texts
Bank marketers are confronting challenges when using a simple digital tool.
Banks’ digital experience becomes increasingly homogenized, surveys find
Banks and credit card providers have an opportunity to “drive meaningful, unique digital customer experiences” through personalized financial management tools ...
AARP survey details generational differences in banking practices, fraud experiences
While adults ages 18 to 49 are more likely than older adults to lose money from financial exploitation, older adults ...
Gleaning super app insights for U.S. banking
These applications are designed as dynamic ecosystems, providing comprehensive solutions that cater to a wide range of user needs.
A popular budgeting app is going away. Banks can step up and fill the gap
The discontinuation of Mint is undoubtedly an opportunity, but it also signals a threat.
Study: Banking apps make deposits less ‘sticky’ as rates rise
More robust mobile banking options correlate with a greater likelihood of losing deposits to better-yielding accounts or investments as interest ...
Driving strong mobile banking engagement
From acquiring to converting to retaining, the key is a targeted strategy
Brand Slam Awards: Simmons Bank’s mobile deposit sweepstakes
‘Mobile deposit has a lot of unknowns. That is why it was so important to give customers a risk-free way ...
