
Survey: Marketers working closer with more bank business lines
Agility and flexibility will be key as marketing teams allocate their resources to contribute to their institutions’ growth in meaningful ways.
Agility and flexibility will be key as marketing teams allocate their resources to contribute to their institutions’ growth in meaningful ways.
With uncertainty the rule, the best advice is to have banks’ change-management processes ready for whatever comes.
Providing transparency and demystifying banking’s unique key performance indicators can help banks seize competitive advantages.
CFPB Director Rohit Chopra acknowledged concerns raised by ABA and others that the rule could have an outsized effect on smaller institutions and could affect the supply of credit to the nation’s small businesses.
As the Federal Trade Commission explores a rulemaking to govern the collection of personal data for commercial purposes, it should consider the current landscape of federal and state laws on data security and avoid pursuing regulations that discourage innovation that has benefitted consumers in financial services, the American Bankers Association said Monday in comments filed with the agency.
As any marketer quickly learns, housing the data is just the first piece of the puzzle.
Understanding insights from a smart complaint culture begins with a checklist of critical fundamentals.
The value of shoring up your marketing skills.
What banks need to know, and why they need to know it right away.
Three banks refresh their identities with name changes or unified positioning. Or both.