The keys to data-driven decision-making in bank marketing
The essential ingredients are organized customer data and harnessing that data to produce smarter marketing programs.
Tag: Data
Report: Data breaches becoming more focused
Financial services remained the top target for data breaches in 2025, and while the overall number of breaches continues to ...
2026 bank marketing trends
Embracing these trends as strategic imperatives position marketers to drive growth and build lasting relationships in an increasingly competitive market.
ABA, state associations favor narrower focus for small-business data collection rule
ABA and 52 state bankers associations said that they support most of the proposed revisions to the CFPB’s small-business lending ...
Bank marketing’s evolving role in an era of rapid change
The need for a rethink of marketing department staffing and operations has never been greater.
CISA releases updated cybersecurity goals for private sector, critical infrastructure
CISA released version 2.0 of its list of voluntary practices that businesses and critical infrastructure can incorporate to bolster their ...
ABA, associations: Extend deadline for revised data breach standards
ABA and nine associations asked the SEC to extend the compliance date for recent amendments to its data breach standards ...
Starting small: How to transform marketing into a growth partner
Progress, not perfection, is the key to shifting marketing from a support function to a true growth engine.
CFPB proposes to streamline small-business data collection rule
The CFPB is proposing revisions to its small-business lending data rule to scale back the scope of data collection, saying ...
Inspector general report finds CFPB cybersecurity lacking
The CFPB's procedures for securing its information systems have deteriorated in recent months, and the issue has been made worse ...
