How banks can lead from the front with digital
The value is high to banks of continually adapting their digital toolkits to remain competitive and deliver consistently positive customer experiences.
Browsing: Data
Precision direct response marketing: An efficient way to grow core deposits
Cloud-based technologies now make it possible to knit together many distinct types of information into a usable “data fabric” in near real time.
Supercharging digital marketing
Here are best practices for data-driven digital marketing to boost business and commercial banking sales productivity.
Future-forward compliance
The bank compliance function stands on the brink of fundamental change driven by digital technology. This transformation has already begun and is likely to accelerate sharply as generative AI drives new thinking about both the compliance challenges and the compliance solutions of the future.
Survey: Knowing what your bank marketing team needs the most
In 2023’s challenging environment, the key is ensuring your team has the right allocation of staff and agency resources.
How AI-enabled customer support can work for banks
The competition for customer deposits is going to continue to rise in the next few years and a dedicated retention strategy built around delivering the best customer experience will be needed.
Rising rates lead banks to rethink credit and liquidity
Banks are taking steps to reexamine their relationships with depositors, borrowers
Survey: The changing role of bank marketing
‘We are transforming our marketing organization to prioritize targeted data-driven customer acquisition and lead generation programs.’
Four steps to better data management
By treating data as a product, banks can maintain its quality, utility and relevance.
Section 1071 requirements will bring major challenges and risks
Another indication of significant challenges ahead is the 888-page final rule’s frequent use of a version of the term “reasonably designed procedures”—175 times.