Survey: Marketers working closer with more bank business lines
Agility and flexibility will be key as marketing teams allocate their resources to contribute to their institutions’ growth in meaningful ways.
Browsing: Data
Compliance for 2023: What does the future hold?
With uncertainty the rule, the best advice is to have banks’ change-management processes ready for whatever comes.
The power of employee financial literacy: Growing bank business by empowering and elevating
Providing transparency and demystifying banking’s unique key performance indicators can help banks seize competitive advantages.
Chopra: 1071 rulemaking to be completed by end of March
CFPB Director Rohit Chopra acknowledged concerns raised by ABA and others that the rule could have an outsized effect on smaller institutions and could affect the supply of credit to the nation’s small businesses.
ABA urges FTC to consider positive aspects of consumer data collection
As the Federal Trade Commission explores a rulemaking to govern the collection of personal data for commercial purposes, it should consider the current landscape of federal and state laws on data security and avoid pursuing regulations that discourage innovation that has benefitted consumers in financial services, the American Bankers Association said Monday in comments filed with the agency.
Unleashing the power of customer data
As any marketer quickly learns, housing the data is just the first piece of the puzzle.
Creating a strong ‘complaint’ culture
Understanding insights from a smart complaint culture begins with a checklist of critical fundamentals.
Marketing Money Podcast: Chasing the Rainbows of Tomorrow
The value of shoring up your marketing skills.
Keys to a successful transition to Google Analytics 4
What banks need to know, and why they need to know it right away.
Brand building for growth
Three banks refresh their identities with name changes or unified positioning. Or both.