Analytics tools and ad platforms create more data than a human can possibly analyze and act on. Machine learning tools can identify trends and anomalies in large data sets faster and with greater precision.
Three social media marketing strategies to help financial institutions effectively gather and integrate data from social media and up their cross-selling game.
“Return on experience” is now a useful measure for banks. The good news is that the tools for making the qualitative quantifiable already exist.
Banks that invest in their branch experiences and in marketing to support them consistently outperform competitors.
Unstructured data, in its purest form, must be cleaned, prepared and analyzed before it adds value or provides insights
Bank marketers are learning that while they focus on growing loans, acquiring new households and increasing brand awareness, a strong focus on analytics enables them to approach each of these more strategically.
Four themes will be at the forefront: Growth, loans, digital and measurement.
Seven in 10 bank IT executives said they see incorporating cloud technology into products as a key way to help them achieve their business priorities, according to a recent survey released by banking software company Temenos.
Banks worldwide are beginning to experience the benefits of implementing a global multibank strategy, including access to an integrated view of cash management across the entire global enterprise, powered by data and analytics, AI and cloud technologies.
The more people are looking for vulnerabilities, flaws in security structures and emerging threats, the more prepared financial institutions will be for a potential attack.