Marketing Money Podcast: Is the new CMO growth-oriented or data-driven?
Considering the implications of this shift for marketing strategies and bank branding.
Tag: Data
The critical role of bank marketing in driving revenue growth
Recent changes in customer behavior and technology have elevated the visibility and importance of marketing for banks.
Three key ways banks can drive core checking deposits
The importance of understanding when and why depositors switch banks. And banks are winning with small business checking.
Precision banking: The ‘digital twin’ advantage
Digital twins serve as strategic planning models across a bank’s people, processes and technology.
New immigration data sheds light on areas of the economy that continue to perplex economists
Explaining the surprising strength of consumer spending, the engine of economic growth.
Why API governance is a necessary strategy
Banks face challenges with maximizing their APIs as rapid adoption outpaces control measures.
Marketing Money Podcast: Exploring bank marketing via texts
Bank marketers are confronting challenges when using a simple digital tool.
Sales enablement through CRM: Lifting performance to new heights
Sandy Spring Bank’s director of client growth strategy on an important asset to marketers.
The art and science of data-driven personalization
Understanding account-holders as individuals, rather than segments or averages.
Unlocking the potential of marketing automation
Email, analytics, social media, lead generation and customer personalization among leading uses.
