Google Analytics: A Primer for Bank Marketers
The aim of efficiently capturing and deciphering website user activity is to then deliver useful insights.
Browsing: Data
Five Steps for Using Data to Become Your Customers’ Primary Financial Institution
Every bank has access to certain kinds of customer data, but the key is compiling various silos into one overarching view that yields meaningful insights.
Bank Marketing Podcast: Is the customer journey now more digital than in-person?
And why do companies need so much data?
The Missing Link: What Your Online Loan and Deposit Application Provider Is Not Telling You
The good news is providers of all sizes are beginning to allow analytics tracking from within their applications.
Embracing the Art of Marketing
Banks can set themselves apart with bold creativity that sometimes falls outside the raw data.
Capturing These Three Data Types Can Transform Your Fraud Monitoring
Viewing financial fraud through the eyes of bad actors is the key to stopping it.