Three banks refresh their identities with name changes or unified positioning. Or both.
Bank marketers have come a long way, according to a recent ABA survey, with the majority comfortable using data to make decisions.
This is part 2 of the Marketing Money Podcast’s breakdown of the 2022 ABA Bank Marketing Conference.
Change is constant, so risk identification for banks should be an ongoing process.
As data has become more abundant and useful, the result is “a steep learning curve that bank marketers are facing.”
Chief credit officers discuss the importance of timely information to navigate volatility and risk.
Survey findings reveal that marketers play a key role in the data strategy of their banks and that bank marketers see an opportunity for their institutions to improve data’s use.
As more customers move their financial experiences online, banks have a great opportunity to inspire use of digital statements.
Business owners have complicated financial needs. There is no one better suited to help small business customers successfully use bank products than bankers.
Balancing user privacy and convenience is full of tradeoffs, but GA4 makes it easier than ever to find the right mix based on your customers’ desires and local regulations.