The aim of efficiently capturing and deciphering website user activity is to then deliver useful insights.
Every bank has access to certain kinds of customer data, but the key is compiling various silos into one overarching view that yields meaningful insights.
And why do companies need so much data?
The good news is providers of all sizes are beginning to allow analytics tracking from within their applications.
Banks can set themselves apart with bold creativity that sometimes falls outside the raw data.
Viewing financial fraud through the eyes of bad actors is the key to stopping it.