Leveraging the right data the right way to support bank marketing
‘Ongoing, open communication helps ensure that marketing’s use of data truly is helping it pursue the bank’s goals.’
Tag: Data
Effective cross-selling: The key to meeting deposit and loan growth goals
The ‘marketing ROI’ of existing customer cross-sell efforts is typically 10X that of new customer marketing.
Three culture shifts for banks to get more from customer relationship management
Even the most advanced solution is useless if employees do not know how to use it effectively.
Closing the Gaps in Commercial Lending: The Importance of End-to-End Solutions
SPONSORED CONTENT PRESENTED BY DATASCAN The landscape of commercial lending is evolving, and with it, there is a need for ...
Marketing Money Podcast: Trends versus reality
The hosts explore what really drives results in banking and why chasing trends might lead to fragmented strategies.
Marketing as a strategic business partner
Marketing is evolving from primarily a communication and support function to directly contributing to revenue growth.
The battle for deposits remains fierce. Here’s how to gain an advantage
The financial institutions that prioritize data maturity and market awareness will be positioned for profitability in any economic climate.
CFPB urges states to reconsider exemptions for financial data in privacy laws
Several states have recently passed data privacy laws with exclusions for data collected by banks and other financial institutions, and ...
Dynamic Personal Experiences: Transform Your Digital Banking Into a Brand Differentiator
SPONSORED CONTENT PRESENTED BY Q2 SOFTWARE By Jaime Domiguez Principal Product Marketer, Q2 The message is clear: Consumers want personalized ...
Blog post: CFPB pushes Section 1033 rule at expense of economic opportunity
The CFPB’s push for open banking could close doors to economic opportunity for many Americans, financial analyst Karen Petrou wrote ...
