Marketing Money Podcast: The hurdles of bank marketing
The value of sponsorships and how community involvement works best when it is aligned with business goals.
The value of sponsorships and how community involvement works best when it is aligned with business goals.
Exploring market data allows the crafting of data-driven, intelligent campaigns that are specifically designed to target a certain group of customers.
AI or not, “data readiness” is the first step to putting bank data to work.
A well-constructed plan that is shared across the entire organization is a necessary starting point.
Banks looking to maximize potential to remain competitive, serve customers and grow revenue have vast sources of insights right in front of them.
The story behind the data may not always be obvious at first, but the trends over time can start to bring customer needs to the surface.
The inverted yield curve is escalating banks’ often technology-driven efforts to gather deposits.
The value is high to banks of continually adapting their digital toolkits to remain competitive and deliver consistently positive customer experiences.
Cloud-based technologies now make it possible to knit together many distinct types of information into a usable “data fabric” in near real time.
Here are best practices for data-driven digital marketing to boost business and commercial banking sales productivity.