How to Improve Conversion Rates on Your Bank’s Website
Using Google Optimize experiments is a great way to perform a soft test of your website changes before implementing them across your site.
Browsing: Data
Cloud Is on the Rise in Financial Services and Regulators Are Taking Note
As regulators grow increasingly familiar with the new efficiencies and culture of the cloud service provider industry, there should be increasing customization in their oversight of cloud service providers.
ABA Highlights Industry Progress to Help Customers Securely Share Financial Data
In a statement for the record shared ahead of a House Financial Services subcommittee hearing on consumer access to personal financial data tomorrow, the American Bankers Association emphasized that it fully supports customers’ ability to access and share their financial data in a secure, transparent manner that gives them control.
Finding Compliant Ways to Use Consumer Data to Better Serve Consumers
Consumer data privacy concerns have some banks shifting their focus from customer acquisition to retention.
Google Analytics: A Primer for Bank Marketers
The aim of efficiently capturing and deciphering website user activity is to then deliver useful insights.
Five Steps for Using Data to Become Your Customers’ Primary Financial Institution
Every bank has access to certain kinds of customer data, but the key is compiling various silos into one overarching view that yields meaningful insights.
Bank Marketing Podcast: Is the customer journey now more digital than in-person?
And why do companies need so much data?
The Missing Link: What Your Online Loan and Deposit Application Provider Is Not Telling You
The good news is providers of all sizes are beginning to allow analytics tracking from within their applications.
Embracing the Art of Marketing
Banks can set themselves apart with bold creativity that sometimes falls outside the raw data.
Capturing These Three Data Types Can Transform Your Fraud Monitoring
Viewing financial fraud through the eyes of bad actors is the key to stopping it.