ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
Home ABA Banking Journal Podcast

Podcast: An NFL-player-turned-banker helping today’s student athletes

March 15, 2024
Reading Time: 2 mins read
Podcast: An NFL-player-turned-banker helping today’s student athletes

Brandon Ghee speaks with a student-athlete. Photo courtesy of Cogent Bank.


Forget Tom Brady: Most professional athletes don’t play well into their 40s. “You play football for three to four years,” says Brandon Ghee. “And then the next thing you know you’re 25, 26. You’re looking to pursue a career and you go from making $750,000 a year to $50,000. These guys and girls have a problem with the transition [in] how they’re spending during their careers.”

Athletes make a lot of big financial decisions at fairly young ages. On the latest episode of the ABA Banking Journal Podcast — presented by Alkami — Ghee, a community banker and former NFL cornerback, discusses how Cogent Bank’s sports and entertainment vertical comes alongside to help with this transition. In addition to traditional financial services, the bank offers specialized education on investing and financial decision-making as well as referrals to key service providers.

Ghee also discusses the fast-growing wave of highly compensated athletes amid the rollout of NCAA permission for name, image and likeness marketing deals and why student-athletes and their families need support and engagement from banks.

 

  • If you can’t see the audio player above, click here to listen to this week’s episode.
  • Access financial education resources from the ABA Foundation.

This episode is presented by Alkami.

In this episode:

Brandon Ghee
Senior Vice President
Cogent Bank

 

Tags: ABA Banking Journal PodcastFinancial educationSports marketingWealth management
ShareTweetPin

Author

Evan Sparks

Evan Sparks

Evan Sparks is editor-in-chief of the ABA Banking Journal and senior vice president for member communications at the American Bankers Association.

Related Posts

Cost of funds shoots to top of community bankers’ concerns in 2024

Survey finds most consumers want to maintain bank branch access

Community Banking
August 14, 2026

U.S. consumers want digital banking convenience but also want to maintain access to bank branches and people for complex issues and personalized financial guidance, according to a new survey by Santander.

Three ways banks can lead boldly and with purpose in 2026

Focusing on best practices in technology to drive wealth management success

Wealth Management
August 13, 2026

Technology integration emerges as a competitive advantage.

OCC sees need for regulatory reform in bank merger process

HBT to buy Tri-County Financial in Illinois

Community Banking
August 12, 2026

HBT Financial in Bloomington, Illinois, has agreed to buy Tri-County Financial Group in Mendota, Illinois.

ABA donates $25,000 to support Washington state wildfire relief efforts

ABA donates $25,000 to support Washington state wildfire relief efforts

Community Banking
August 10, 2026

ABA announced a $25,000 donation to the American Red Cross Washington Wildfires Response Fund to support Washington communities affected by the devastating wildfires that have displaced tens of thousands of residents and destroyed hundreds of homes and businesses...

Banks, Sports Sponsorships and COVID: Three Ways to Win

The new playbook for banking athletes

Retail and Marketing
August 10, 2026

An ABA Banking Journal series explores how banks are adapting to the financial needs of student athletes, professionals and the sports industry around them.

OCC sees need for regulatory reform in bank merger process

Bank acquisitions announced in Tennessee, New York

Community Banking
August 5, 2026

Peoples Bancshares of TN has agreed to buy First Peoples Bancorp in Tennessee. Alma Bank has agreed to buy American Community Bancorp in New York.

NEWSBYTES

FDIC issues relief guidance for Mississippi, West Virginia banks affected by storms

August 17, 2026

ABA offers recommendations for changes to CAMELS rating system

August 17, 2026

Treasury proposes rulemaking for licensing payment stablecoin issuers

August 17, 2026

SPONSORED CONTENT

Beyond Surveillance: Rethinking Security for Modern Financial Institutions

Beyond Surveillance: Rethinking Security for Modern Financial Institutions

August 12, 2026
Relationship Banking at Scale: Why Banks Need The Digital Sales & Service Platform

Relationship Banking at Scale: Why Banks Need The Digital Sales & Service Platform

August 1, 2026
Why Your Systems Keep Slowing Down — and What to Do About It

Examiners Are Now Looking at Your Non-Core Systems

June 11, 2026
Your Floorplan Audit and Your Credit Decision Are Weeks Apart. That Gap Has a Price.

Your Floorplan Audit and Your Credit Decision Are Weeks Apart. That Gap Has a Price.

June 1, 2026

PODCASTS

Podcast: Banking the brave new world of college athletics

August 4, 2026

Podcast: Tactics for meaningful strategic planning

July 28, 2026

Podcast: Why it might be time to revisit a key FDIC ratio

July 23, 2026

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2026 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2026 American Bankers Association. All rights reserved.