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Home ABA Banking Journal Podcast

Podcast: An NFL-player-turned-banker helping today’s student athletes

March 15, 2024
Reading Time: 2 mins read
Podcast: An NFL-player-turned-banker helping today’s student athletes

Brandon Ghee speaks with a student-athlete. Photo courtesy of Cogent Bank.


Forget Tom Brady: Most professional athletes don’t play well into their 40s. “You play football for three to four years,” says Brandon Ghee. “And then the next thing you know you’re 25, 26. You’re looking to pursue a career and you go from making $750,000 a year to $50,000. These guys and girls have a problem with the transition [in] how they’re spending during their careers.”

Athletes make a lot of big financial decisions at fairly young ages. On the latest episode of the ABA Banking Journal Podcast — presented by Alkami — Ghee, a community banker and former NFL cornerback, discusses how Cogent Bank’s sports and entertainment vertical comes alongside to help with this transition. In addition to traditional financial services, the bank offers specialized education on investing and financial decision-making as well as referrals to key service providers.

Ghee also discusses the fast-growing wave of highly compensated athletes amid the rollout of NCAA permission for name, image and likeness marketing deals and why student-athletes and their families need support and engagement from banks.

 

  • If you can’t see the audio player above, click here to listen to this week’s episode.
  • Access financial education resources from the ABA Foundation.

This episode is presented by Alkami.

In this episode:

Brandon Ghee
Senior Vice President
Cogent Bank

 

Tags: ABA Banking Journal PodcastFinancial educationSports marketingWealth management
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Author

Evan Sparks

Evan Sparks

Evan Sparks is editor-in-chief of the ABA Banking Journal and senior vice president for member communications at the American Bankers Association.

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