Banks can position student-athletes as well-known hometown heroes, who must have discipline to adhere to rigorous schedules.
Browsing: Sports marketing
Major global bank holds naming rights for World Series venue.
Not just March madness: Rule changes bring new opportunities to connect to customers and new audiences via multiple sports
Banks are looking to leverage the growing name, image and likeness universe.
Banks are embracing concert, athletic and other major event sponsorships to develop personal connections with communities.
As the World Series kicks off, ABA Bank Marketing takes a look at the state of play for banks and others holding big-league sports venue naming rights.
And: Who do so many Americans hate budgeting?
Marketers can lead the way through these challenging and rapidly changing times by showing empathy and helping banks better tell their own stories.