
The power of customer segmentation insights
Segmentation analysis of your customers—and understanding what matters most to them—will allow you to develop targeted products, services and sales strategies.
Segmentation analysis of your customers—and understanding what matters most to them—will allow you to develop targeted products, services and sales strategies.
Campaigns lend context and focus to every action marketers take. Being clear on what problems your campaign solves for customers is essential.
What are the most common conversion missteps that cost banks every day?
Finding ways to engage customers means avoiding messaging that is not only too broad but too targeted.
Taking care to build and maintain these values drives business for banks when the future of the market is murky and consumers are navigating new challenges.
Bank marketers are learning that while they focus on growing loans, acquiring new households and increasing brand awareness, a strong focus on analytics enables them to approach each of these more strategically.
One of the best ways to build and maintain overall brand consistency is to create a reference guide or roadmap that includes everything that matters about your brand.
Banks are embracing concert, athletic and other major event sponsorships to develop personal connections with communities.
Rebranding builds awareness and grabs attention within your community, especially when you roll out a new look and updated personality across the right channels.
In the social media universe, the truth always comes out.