Banks cannot exist without customers, so why do we make branding all about “me, me, me”? Everywhere you look there’s a bank brand talking about how awesome it is. Whether it’s customer service, technology or some other ostensibly unique angle, at its worst, bank branding focuses on everything but the customers. We must flip the script to survive.
These seven steps at the start of an M&A process will go a long way toward creating the best customer experience and optimizing the deal.
The future is exciting for the bank marketer who is willing to take on the challenge of an expanded leadership role.