3 Ways Banks Can Measure Social Media Success
These three social media strategies—and the metrics that accompany them—are some of the most valuable for financial institutions.
Browsing: Brand
Using Social Listening to Understand Your Audience
As more and more people rely solely on digital channels to meet their banking needs, the importance of social media as a two-way communication channel grows.
The Four Ps of Brand
Banks cannot exist without customers, so why do we make branding all about “me, me, me”? Everywhere you look there’s a bank brand talking about how awesome it is. Whether it’s customer service, technology or some other ostensibly unique angle, at its worst, bank branding focuses on everything but the customers. We must flip the script to survive.
M&A Communications: Start Planning Early
These seven steps at the start of an M&A process will go a long way toward creating the best customer experience and optimizing the deal.
Rethinking the Marketing Role
The future is exciting for the bank marketer who is willing to take on the challenge of an expanded leadership role.
Looking Ahead: Essential Themes for 2019
By Siya Vansia
Playing Up Community Bank Strengths
By Keith Brannan
What Are You Doing about Customer Loyalty?
By Phil Seward
Millennials and Technology and Brands, Oh My!
A Marketing Money Podcast