Bank Marketing Podcast: The Traps of Product Naming
Is it still better to have your own uniquely branded checking account? And if you think bank names are similar, hold my free toaster.
Browsing: Brand
How Marketing Helped Turn PPP into One of the Greatest B2B Acquisition and Growth Events Ever
Banks that speak about their performance showing up for the country in a moment of need are connecting to new customers and building brand.
One Very Clear Branding Opportunity for Banks
Bank naming is definitely a state of mind and that state of mind is too often to be just like everyone else.
Bank Marketing Podcast: Rewards Programs Can Have Big Impact On Your Brand
They can be great for building loyalty and creating deep ties with your customers … if done properly, and certain perils avoided.
How to Align With Your Compliance Team on Social Media Strategy
Facilitating greater collaboration between compliance and marketing teams does not have to be an arduous process.
What’s in a Name? Why the Same Names May Coexist in the Marketplace.
Context is key: When trying to figure out the trademark application process, how names are used in commerce matters.
Embracing the Art of Marketing
Banks can set themselves apart with bold creativity that sometimes falls outside the raw data.
Defeating The Myth That Bank Challengers Own Digital
In the new digital era, growth opportunities exist for traditional banks willing to traverse new paths
using flexible technology and innovative approaches.
Building a Personalized Digital Experience
While consumers’ interactions with brands today are more digital than ever, they still want relationships to feel personal.