Is it still better to have your own uniquely branded checking account? And if you think bank names are similar, hold my free toaster.
Banks that speak about their performance showing up for the country in a moment of need are connecting to new customers and building brand.
Bank naming is definitely a state of mind and that state of mind is too often to be just like everyone else.
They can be great for building loyalty and creating deep ties with your customers … if done properly, and certain perils avoided.
Facilitating greater collaboration between compliance and marketing teams does not have to be an arduous process.
Context is key: When trying to figure out the trademark application process, how names are used in commerce matters.
Banks can set themselves apart with bold creativity that sometimes falls outside the raw data.
In the new digital era, growth opportunities exist for traditional banks willing to traverse new paths
using flexible technology and innovative approaches.