Rebranding Your Bank: A Series
ABA Bank Marketing presents an exclusive five-part series on the when, why, what and how of rebranding a bank.
Browsing: Brand
Are You Making These 5 Social Media Mistakes?
The risks are real, but trepidation about digital compliance and etiquette shouldn’t keep banks on the sidelines. Social media can present limitless moments for connection and engagement with a brand.
Social Media and the Bank’s Strategic Goals
A new ABA research study determines how banks are now managing social media in 2019—what they’re doing right and what obstacles still persist.
3 Ways Banks Can Measure Social Media Success
These three social media strategies—and the metrics that accompany them—are some of the most valuable for financial institutions.
Using Social Listening to Understand Your Audience
As more and more people rely solely on digital channels to meet their banking needs, the importance of social media as a two-way communication channel grows.
The Four Ps of Brand
Banks cannot exist without customers, so why do we make branding all about “me, me, me”? Everywhere you look there’s a bank brand talking about how awesome it is. Whether it’s customer service, technology or some other ostensibly unique angle, at its worst, bank branding focuses on everything but the customers. We must flip the script to survive.
M&A Communications: Start Planning Early
These seven steps at the start of an M&A process will go a long way toward creating the best customer experience and optimizing the deal.
Rethinking the Marketing Role
The future is exciting for the bank marketer who is willing to take on the challenge of an expanded leadership role.
Looking Ahead: Essential Themes for 2019
By Siya Vansia
Playing Up Community Bank Strengths
By Keith Brannan