Discovering the real ROI of rebranding for financial institutions
The real return comes not just from a renewed identity but from the energy that the brand unleashes across every ...
Tag: Brand
Common branding mistakes and what to do instead
Take the time to decide and understand whom you can serve really well, then excel at that.
This bank loves in-person connections
Visits to local businesses by Bank Five Nine’s CEO are surprises, but clues are part of the plan.
Creating sustainable and impactful branding for banks
A brand is something you are that has the potential to differentiate you positively in the market so you can ...
Social posting tips to expedite your time to market
Learning to stay on message and focus on the brand.
Financial fire drills: Protecting the brand during crisis
Ongoing monitoring, developing good plans and practicing are vital elements of mitigating risk.
Taking your brand on the road
Whether sponsoring large-scale events or supporting local-level initiatives, banks can strengthen their brand presence and attract new customers while demonstrating ...
Brand Slam Awards: Dedham Savings’ social media campaign aims at younger customers
‘It's all about creating content that feels authentic to the platform and speaks to the needs of those who engage ...
Four steps to better data management
By treating data as a product, banks can maintain its quality, utility and relevance.
Brand Slam Awards: Synovus focuses on strong video storytelling to drive new vision
‘So many banks speak about relationships, but we wanted to show how our people and the relationships they build are ...
