The power of customer segmentation insights
Segmentation analysis of your customers—and understanding what matters most to them—will allow you to develop targeted products, services and sales strategies.
Browsing: Brand
Marketing Money Podcast: The high five of campaign marketing
Campaigns lend context and focus to every action marketers take. Being clear on what problems your campaign solves for customers is essential.
Marketing Money Podcast: The hateful eight of conversion
What are the most common conversion missteps that cost banks every day?
Marketing Money Podcast: The great eight of conversion
Finding ways to engage customers means avoiding messaging that is not only too broad but too targeted.
The Enduring Importance of Brand, Reputation and Trust in Banking
Taking care to build and maintain these values drives business for banks when the future of the market is murky and consumers are navigating new challenges.
Using Market Analytics to Make Smarter Decisions
Bank marketers are learning that while they focus on growing loans, acquiring new households and increasing brand awareness, a strong focus on analytics enables them to approach each of these more strategically.
Building Brand and Design Guardrails For Your Bank
One of the best ways to build and maintain overall brand consistency is to create a reference guide or roadmap that includes everything that matters about your brand.
Sports, Live Music and Big Events: Banks Meet Customers Where Fun is the Goal
Banks are embracing concert, athletic and other major event sponsorships to develop personal connections with communities.
Five Reasons Why It May Be Time for Your Bank to Update Its Brand
Rebranding builds awareness and grabs attention within your community, especially when you roll out a new look and updated personality across the right channels.
Marketing Money Podcast: Protecting the Brand During Crisis Communications Challenges
In the social media universe, the truth always comes out.