Sports, Live Music and Big Events: Banks Meet Customers Where Fun is the Goal
Banks are embracing concert, athletic and other major event sponsorships to develop personal connections with communities.
Browsing: Brand
Five Reasons Why It May Be Time for Your Bank to Update Its Brand
Rebranding builds awareness and grabs attention within your community, especially when you roll out a new look and updated personality across the right channels.
Marketing Money Podcast: Protecting the Brand During Crisis Communications Challenges
In the social media universe, the truth always comes out.
ABA Brand Slam Awards: Fortifi Bank’s Web Redesign
Creating an experience that speaks to and solves problems rather than just lists products and services.
Bank Marketing Podcast: Five Fundamentals That Matter Most
And: Who do so many Americans hate budgeting?
Bank Marketing Podcast: The Traps of Product Naming
Is it still better to have your own uniquely branded checking account? And if you think bank names are similar, hold my free toaster.
How Marketing Helped Turn PPP into One of the Greatest B2B Acquisition and Growth Events Ever
Banks that speak about their performance showing up for the country in a moment of need are connecting to new customers and building brand.
One Very Clear Branding Opportunity for Banks
Bank naming is definitely a state of mind and that state of mind is too often to be just like everyone else.
Bank Marketing Podcast: Rewards Programs Can Have Big Impact On Your Brand
They can be great for building loyalty and creating deep ties with your customers … if done properly, and certain perils avoided.
How to Align With Your Compliance Team on Social Media Strategy
Facilitating greater collaboration between compliance and marketing teams does not have to be an arduous process.