The Three-Tiered Approach to McMessaging

SPONSORED CONTENT PRESENTED BY ALKAMI TECHNOLOGY Research shows that 88% of the most digitally mature financial institutions have deployed or started to deploy modern data solutions within their organization. Sixty-seven percent of this cohort of financial institutions can...

Consumer preferences, emerging technology and merchant incentives have altered the debit market.

Separate surveys by Wells Fargo and TD Bank found that an increasing number of people are turning to AI for financial advice, although they still prefer humans to make the final call on financial decisions.

Improving data capability offers marketers a meaningful opportunity to strengthen credibility and demonstrate value within their institutions.

While overall customer satisfaction with retail banks has remained steady, a growing number of customers are moving money away from their primary bank, according to a recent survey by J.D. Power.

Digital tools can help tailor financial guidance so confronting consumer debt does not have to feel intimidating.