For bank marketers, digital media increasingly leads budget priorities
U.S. banks’ digital ad spend reached over $13 billion in 2022, up more than 20 percent from 2021.
Browsing: Budgeting
Five tips to inform banks’ paid advertising budget
In a digital world, determining where to earmark money is even more complex because there are so many avenues to take.
Survey: Marketers working closer with more bank business lines
Agility and flexibility will be key as marketing teams allocate their resources to contribute to their institutions’ growth in meaningful ways.
Marketing Money Podcast: Chasing the Rainbows of Tomorrow
The value of shoring up your marketing skills.
Retail banking tech spending trends reflect multiple challenges
Competitive pressures and increased customer expectations are leading drivers of technology investments.
Digital statement delivery can be a key to successful marketing strategy
As more customers move their financial experiences online, banks have a great opportunity to inspire use of digital statements.
ABA Bank Marketing Budget Survey: Digital dominates
“We are really like salespeople. We are literally building a digital branch on our website.”
ABA Bank Marketing Podcast: When is Too Early to Start Budget Planning?
Even with uncertainty around budgets and where the pandemic will be next year, early approval for your marketing plan is so important.
If your bank was a candidate, what would your message be and would be it memorable?
Voting and bank marketing are similar as healthy voting makes for stronger democracies and healthy banking makes for stronger commerce and a stronger economy.
Unlock the Magic in Your Marketing Budget
These seven tips will help you master your strategic marketing projections.