Survey finds most smaller banks increasing technology budgets
A majority of banks below $100 billion in revenue are spending more on technology this year than in the past, ...
Tag: Budgeting
Podcast: M&A outlook with Paul Davis
At the midpoint of the year, what's the M&A outlook like for community banks?
Marketing Money Podcast: The hurdles of bank marketing
The value of sponsorships and how community involvement works best when it is aligned with business goals.
A bank marketer’s guide to justifying a budget increase
When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of ...
Shoppers plan to budget, but still overspend this holiday season
Seventy percent of survey respondents plan to budget before December. Despite that, however, nearly all shoppers expect to overspend on ...
What are bank marketers investing in for 2024?
Following the pandemic, more marketing leaders were asked to justify their expenditures and programs in terms of what tangible results ...
For bank marketers, digital media increasingly leads budget priorities
U.S. banks’ digital ad spend reached over $13 billion in 2022, up more than 20 percent from 2021.
Five tips to inform banks’ paid advertising budget
In a digital world, determining where to earmark money is even more complex because there are so many avenues to ...
Survey: Marketers working closer with more bank business lines
Agility and flexibility will be key as marketing teams allocate their resources to contribute to their institutions’ growth in meaningful ...
Marketing Money Podcast: Chasing the Rainbows of Tomorrow
The value of shoring up your marketing skills.
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