When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of bank executives and demonstrate financial value.
Seventy percent of survey respondents plan to budget before December. Despite that, however, nearly all shoppers expect to overspend on gifts this holiday season.
Following the pandemic, more marketing leaders were asked to justify their expenditures and programs in terms of what tangible results were being generated.
U.S. banks’ digital ad spend reached over $13 billion in 2022, up more than 20 percent from 2021.
In a digital world, determining where to earmark money is even more complex because there are so many avenues to take.
Agility and flexibility will be key as marketing teams allocate their resources to contribute to their institutions’ growth in meaningful ways.
The value of shoring up your marketing skills.
Competitive pressures and increased customer expectations are leading drivers of technology investments.
As more customers move their financial experiences online, banks have a great opportunity to inspire use of digital statements.
“We are really like salespeople. We are literally building a digital branch on our website.”