Tag: Budgeting

Digital dominates while outside agency support as a percentage of marketing budget has decreased.

A majority of banks below $100 billion in revenue are spending more on technology this year than in the past, ...

At the midpoint of the year, what's the M&A outlook like for community banks?

The value of sponsorships and how community involvement works best when it is aligned with business goals.

When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of ...

Seventy percent of survey respondents plan to budget before December. Despite that, however, nearly all shoppers expect to overspend on ...

Following the pandemic, more marketing leaders were asked to justify their expenditures and programs in terms of what tangible results ...

U.S. banks’ digital ad spend reached over $13 billion in 2022, up more than 20 percent from 2021.

In a digital world, determining where to earmark money is even more complex because there are so many avenues to ...

Agility and flexibility will be key as marketing teams allocate their resources to contribute to their institutions’ growth in meaningful ...