
For bank marketers, digital media increasingly leads budget priorities
U.S. banks’ digital ad spend reached over $13 billion in 2022, up more than 20 percent from 2021.
U.S. banks’ digital ad spend reached over $13 billion in 2022, up more than 20 percent from 2021.
In a digital world, determining where to earmark money is even more complex because there are so many avenues to take.
Agility and flexibility will be key as marketing teams allocate their resources to contribute to their institutions’ growth in meaningful ways.
The value of shoring up your marketing skills.
Competitive pressures and increased customer expectations are leading drivers of technology investments.
As more customers move their financial experiences online, banks have a great opportunity to inspire use of digital statements.
“We are really like salespeople. We are literally building a digital branch on our website.”
Even with uncertainty around budgets and where the pandemic will be next year, early approval for your marketing plan is so important.
Voting and bank marketing are similar as healthy voting makes for stronger democracies and healthy banking makes for stronger commerce and a stronger economy.
These seven tips will help you master your strategic marketing projections.